November 2024 – Page 43

Radio players increase ad inventory | Britannia’s Amit Doshi interview | HUL, Marico, Godrej trim ad spending

Given the current challenges related to reserve prices and operational costs, experts say the auction is more about survival than growth for the radio players. (Image source: Moneycontrol)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!

Reliance Jio eyes market debut in 2025, valued at over $100 billion: Report

Reliance Jio has firmed up plans to launch the Jio IPO in 2025

Reliance Jio’s 5G subscriber base grew from 130 million to 147 million and its average revenue per user (ARPU) increased from Rs 181.7 to Rs 195.1 in Q2 FY25

IPL 2025 mega auction set for Riyadh amid scheduling challenges

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

All franchises finalize retained players as focus shifts to Riyadh for the highly anticipated auction on November 24-25.

Simply Speaking: Shorts #5 – The bane of biases

“Post hoc, ergo propter hoc” and confirmation bias are two distinct yet interrelated cognitive errors that can lead to faulty reasoning, writes Shubhranshu Singh. (Image source: Clearer Thinking)

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week’s Simply Speaking.

Sandeep Dutta named as President of AWS India and South Asia

Sandeep Dutta, a veteran with over 20 years at Accenture, brings extensive expertise in leading large-scale transformations, positioning him as a key leader in AWS's mission to drive digital innovation across the subcontinent.

Amazon Web Services deepens its commitment to India’s digital transformation with a $12.7 billion investment plan by 2030, set to create 131,700 jobs and boost renewable energy projects.

Dell Laptops continues to be the most desirable brand for fourth year, reveals TRA’s Most Desired Brands Report 2024

Tata Safari was the only new brand that made it into the top 100 (Representative Image: Taras Shypka via Unsplash)

FMCG dominated as the top super-category with 155 brands represented, followed by Food & Beverage with 119 brands, Automobile with 106 brands and Personal Accessories with 72 brands.

Aiming high: Kim Ye-ji hits the target as Tesla Korea’s first brand ambassador

The partnership is rooted in Kim's rising popularity, particularly after her stunning performance at the International Shooting Sport Federation (ISSF) World Cup in Baku, Azerbaijan.

Following viral recognition for her silver medal win, Kim Ye-ji embarks on a new partnership with the electric carmaker, excited to promote a positive message.

Bombay HC grants interim relief to Skechers in trademark infringement case

The plaintiffs in the case include Skechers USA, Inc. and its Indian distribution partner, which holds the trademark rights for 'SKECHERS'.

The court’s ruling comes amid claims that certain defendants were distributing counterfeit goods bearing the ‘SKECHERS’ trademark and artistic designs, which could damage the brand’s reputation and goodwill.

Yamaha Motor India appoints Itaru Otani as Chairman

Itaru Otani brings over three decades of experience with Yamaha Motor Company, having held key leadership roles across global markets, including Australia, Brazil, and Japan.

Prior to this role, Itaru Otani served as Chief General Manager, leading the Land Mobility Business Operations based out of Japan.