November 2024 – Page 44 – storyboard18

OLX India’s MD & CEO Amit Kumar steps down

Amit Kumar started his career with the OLX Group as the vice president. As the former VP, Kumar grew the business from a pilot being incubated in Delhi NCR to retail presence pan India. He built the end to end product allowing the transactions business to scale. He built a team across of 1000+ people across functions (Product, Operations, Sales, HR, Finance etc.) and geographies grounds up.

Amit Kumar started his career with Britannia Industries as a management trainee and went on to hold various roles in different capacities.

Nielsen gets MRC nod for first-party streaming data integration

“We’re thrilled and humbled to earn first-party approval from the MRC. It’s a great affirmation of Nielsen’s ability to innovate at the speed of the market, while doing so in a safe and verified way,” Nielsen CEO Karthik Rao said in a statement.

Currently, Amazon is the sole Nielsen client utilizing this integrated measurement for its Thursday Night Football telecasts, an agreement that caused some controversy within the industry when it commenced in 2023

Bajaj Auto’s festive cheer dampened! Two-wheeler sales down, exports rise in October

Bajaj Auto has registered only a 2 percent increase in vehicle sales (both two-wheelers and CVs) at 4.79 lakh in Oct 2024

Bajaj Auto sold 2.55 lakh 2-wheelers compared to 2.78 lakh in the same month last year

Google, Meta, Amazon, Flipkart boost ad revenue by 9% to Rs 60,000 Crore

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

India’s internet advertising market is among the fastest growing in the world, showing 35.3% growth in 2022.

Cred expands into insurance, leveraging Cred Garage to offer motor policies

Cred Garage, a feature that provides users with insights on vehicle spends, pending traffic violations, insurance renewal dates, and breakdown assistance, will now support distribution, marking Cred's first venture into the insurance sector.

With discounts for high credit scores, Cred partners with major insurers to launch motor insurance offering.

Radio players increase ad inventory instead of pushing for rate hike to stay afloat

Given the current challenges related to reserve prices and operational costs, experts say the auction is more about survival than growth for the radio players. (Image source: Moneycontrol)

Radio players are hoping to manage a 8-10% growth in adex this year amidst many continue to drop ad rates and offer rebates.

HUL, Marico, Godrej trim ad spending in Q2 FY25 to counter inflationary pressures

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

However, Patanjali Foods stepped up advertising & sales promotion substantially to Rs 130 crore in Q2 FY 25

Amazon’s ad revenue up 24% to $47B; AI emerges as a key player

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

“We’re optimistic that much of this world-changing AI will be built on top of AWS,” says Andy Jassy, Amazon CEO.

CXO Moves: Exec movements across Bharti Airtel, Gillette India, P&G and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Martijn Baudoin via Unsplash)

Executive moves in the world of brands and agencies.

Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries

Amit Doshi, CMO, Britannia Industries

Amit Doshi, chief marketing officer, Britannia Industries, reveals to Storyboard18 the iconic signature tune ‘Ting Ting Ti-Ding’s’ total brand recall and how the collaboration with q-commerce firm Zepto aims to create delightful shopper experiences.