November 2024 – Page 24 – storyboard18

Private FMs’ news struggle | RMG operators go offshore | Xiaomi India’s President steps down

The original deadline for submitting applications was November 15, 2024.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Wakefit records 50% revenue growth online during festive season

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “The festive season sale has gotten an incredible response from our customers this year. The trust that they continue to place in us is truly motivating and drives everything we do. At Wakefit.co, listening to our customers' needs and evolving with them has always been a priority. This year’s growth is a reflection of that commitment.”

Geographically, the North and East regions experienced the highest sales growth this year, with states like Uttar Pradesh, Madhya Pradesh, and Rajasthan showing a 4x spike in sales compared to pre-festive periods.

Saregama’s advertising expenses soar 91.6% in Q2 FY 25; Revenue from videos sees 378% jump

Saregama Ltd revenue from music declined by 2.5 percent in Q2 FY 25 to Rs 152.8 crore

Saregama Ltd’s consolidated profit in Q2 FY25 stood at Rs 44.95 crore compared to Rs 48 crore in the corresponding quarter last fiscal

Xiaomi India’s President Muralikrishnan B steps down

Muralikrishnan B began his career at Asian Paints as an area manager where he headed branch units responsible for overall sales & administration - Sales & Sales promotional plans, forecasting, dealer network management and compliance.

During his stint, Muralikrishnan B was responsible for Operations, Services, Public Affairs & Strategic Projects.

Intel’s gamer days 2024 targets Gen Z with Dentsu Gaming & StreamO

Leveraging the influence of over 350 gamer influence across India, the campaign cuts through traditional advertising boundaries, delivering content tailored to Gen Z's immersive and interactive media preferences.

Intel campaign bridges gap between brands and gaming enthusiasts, harnessing influencers and high-impact content.

Aditya Birla Finance and Glas Trust seek removal of resolution professional in Byju’s insolvency case

The applications were filed on Monday, and the NCLT bench, comprising Judicial Member K. Biswal and Technical Member Manoj Kumar Dubey, has scheduled the pleas for hearing next week.

Bata India Q2 profit rises to 52% in Q2; Director Kanchan Chehal resigns

Bata India posted a consolidated profit of Rs 52 crore year-on-year

Bata Ltd said it renovated 48 stores and opened 4 Exclusive Brand Outlets (EBOs) for Power, 136 EBOs for Hush Puppies, and 14 Kiosk for Floatz

Information & Broadcasting Ministry seeks agency to design, develop AI/ML-based integrated dashboard

The selected agency will have to design, develop, implement, and launch Phase-1 of the dashboard for New Media Wing (for Ministry of Information and Broadcasting) within 45 days from the date of the start of the contract and develop a mobile app.

The Ministry of Information and Broadcasting plans to deploy an integrated dashboard, an AI/ML-powered solution that will analyse recent news stories to forecast emerging trends.

Centre cracks down on unauthorized use of personal data amid digital protection reform

A recent report indicated that the National Payments Corporation of India had already terminated all unauthorized uses of customer data related to Unified Payments Interface (UPI) handles. (Image source: Unsplash)

With the Digital Private Data Protection Act, 2023 on the horizon, the Union home ministry intensifies efforts to curb illegal access to sensitive personal information, targeting fintech and consumer tech companies.

Double-digit AdEx and store expansion fuel $145B Indian jewellery market

Kalyan Jewellers also posted a decline in its standalone net profit to Rs 120.25 crore between July and September FY 25.

The top 10 organized jewelry players including Titan (Jewellery), Joyalukkas, and Kalyan account command over 30% (90% of organized) of the total jewellery demand in India.