November 2024 – Page 25

Diverse offerings boost festive sales for E-comm platforms- Know more

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

Walmart-backed Flipkart has claimed to have recorded an overall 7.2 billion visits including 282 million unique visitors while Amazon witnessed 140 crore customer visits with over 85% from non-metro cities.

Noel Tata joins Tata Sons board as Tata Trusts nominee

Noel Tata, who has longstanding ties with Tata Group's various businesses, will be the first family member since 2011 to simultaneously serve on the boards of both Tata Sons and Tata Trusts.

Noel Tata becomes the first Tata family member since 2011 to hold simultaneous board positions at Tata Trusts and Tata Sons.

High taxes and policy uncertainty drive Real Money Gaming operators offshore

Recently, the Open Network for Digital Commerce (ONDC) onboarded RMG platforms to its network, creating a mutually beneficial situation.

Real Money Gaming (RMG) was the largest contributor to the gaming sector in India, comprising 83-84% of overall revenue in FY22, according to a report by Grant Thornton Bharat titled Guardians of Safe Play: Ethical Gaming for Vibrant Bharat.

EXCLUSIVE: News bulletins on private FM radio delayed; conflict over content regulation

The original deadline for submitting applications was November 15, 2024.

To be a ‘responsible’ medium, Centre wants private FM players to only broadcast news capsules that are shared or authorised by the government. The crippling sector, however, demands otherwise—for better listenership and revenue streams.

Radio players increase ad inventory | Britannia’s Amit Doshi interview | HUL, Marico, Godrej trim ad spending

Radio stations reportedly are even airing up to 40 minutes of ads per hour in certain cities just to meet revenue targets. (Image source: Moneycontrol)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

MAST & MEH: Google, Zomato, Netflix, Flipkart and more

Diwali dazzlers and duds! Check out this week's Mast and Meh ads—from the unskippable Diwali specials to those we wished we could have skipped!

Now that the Diwali lights have dimmed, it’s time to sift through the glow! Storyboard18 brings you the post-festival lowdown on brands that truly sparkled-and those that, well, fizzled. Catch our weekly roundup of the ads that brought the brightest glow and the ones that barely made a flicker!

Reliance Jio eyes market debut in 2025, valued at over $100 billion: Report

Reliance Jio has firmed up plans to launch the Jio IPO in 2025

Reliance Jio’s 5G subscriber base grew from 130 million to 147 million and its average revenue per user (ARPU) increased from Rs 181.7 to Rs 195.1 in Q2 FY25

IPL 2025 mega auction set for Riyadh amid scheduling challenges

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

All franchises finalize retained players as focus shifts to Riyadh for the highly anticipated auction on November 24-25.

Simply Speaking: Shorts #5 – The bane of biases

“Post hoc, ergo propter hoc” and confirmation bias are two distinct yet interrelated cognitive errors that can lead to faulty reasoning, writes Shubhranshu Singh. (Image source: Clearer Thinking)

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week’s Simply Speaking.

Sandeep Dutta named as President of AWS India and South Asia

Sandeep Dutta, a veteran with over 20 years at Accenture, brings extensive expertise in leading large-scale transformations, positioning him as a key leader in AWS's mission to drive digital innovation across the subcontinent.

Amazon Web Services deepens its commitment to India’s digital transformation with a $12.7 billion investment plan by 2030, set to create 131,700 jobs and boost renewable energy projects.