FMCG dominated as the top super-category with 155 brands represented, followed by Food & Beverage with 119 brands, Automobile with 106 brands and Personal Accessories with 72 brands.
Month: November 2024
Aiming high: Kim Ye-ji hits the target as Tesla Korea’s first brand ambassador
Following viral recognition for her silver medal win, Kim Ye-ji embarks on a new partnership with the electric carmaker, excited to promote a positive message.
Bombay HC grants interim relief to Skechers in trademark infringement case
The court’s ruling comes amid claims that certain defendants were distributing counterfeit goods bearing the ‘SKECHERS’ trademark and artistic designs, which could damage the brand’s reputation and goodwill.
Yamaha Motor India appoints Itaru Otani as Chairman
Prior to this role, Itaru Otani served as Chief General Manager, leading the Land Mobility Business Operations based out of Japan.
OLX India’s MD & CEO Amit Kumar steps down
Amit Kumar started his career with Britannia Industries as a management trainee and went on to hold various roles in different capacities.
Nielsen gets MRC nod for first-party streaming data integration
Currently, Amazon is the sole Nielsen client utilizing this integrated measurement for its Thursday Night Football telecasts, an agreement that caused some controversy within the industry when it commenced in 2023
Bajaj Auto’s festive cheer dampened! Two-wheeler sales down, exports rise in October
Bajaj Auto sold 2.55 lakh 2-wheelers compared to 2.78 lakh in the same month last year
Google, Meta, Amazon, Flipkart boost ad revenue by 9% to Rs 60,000 Crore
India’s internet advertising market is among the fastest growing in the world, showing 35.3% growth in 2022.
Cred expands into insurance, leveraging Cred Garage to offer motor policies
With discounts for high credit scores, Cred partners with major insurers to launch motor insurance offering.
Radio players increase ad inventory instead of pushing for rate hike to stay afloat
Radio players are hoping to manage a 8-10% growth in adex this year amidst many continue to drop ad rates and offer rebates.