November 2024 – Page 23

What SRK and Piyush Pandey taught Rajiv Bajaj: Five lessons for leadership

Bajaj highlighted three key milestones in the company’s journey, that is, technological advancement, global expansion, sustainability and green energy

Rajiv Bajaj of Bajaj Auto, shares five instrumental lessons on legacy, longevity, and leadership.

Ashwini Vaishnaw calls for rethinking how digital media platforms should be held accountable for content

He was responding to questions by BJP member Arun Govil about existing mechanisms to check telecast of vulgar and sex-related content through social media platforms

Ashwini Vaishnaw pointed out the lack of verification on digital platforms, where anyone can publish content without accountability. “Since the platforms do not verify whatever is posted on those platforms, who will take the responsibility for the content which is published on the platforms?” he asked.

India is the heartbeat of Unilever; unequivocally crucial to drive growth: Esi Eggleston Bracey of Unilever

Esi Eggleston Bracey, Global CGO and CMO, Unilever says that the company will continue to drive volume-led growth.

Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.

Ashwini Vaishnaw bats for fair compensation for traditional media outlets by online platforms

The draft rules, open for public comment until February 18, aim to strike a balance between industry needs and user privacy rights. They arrive as India's tech sector, one of the world's largest, has been anxiously awaiting guidance on compliance requirements.

“While the investment that goes behind creating a team of journalists, training them, having editorial processes and methods to check the veracity of news, and taking responsibility for the content is huge both in terms of time and money, they are becoming irrelevant since these platforms are having a very unequal edge in terms of bargaining power vis-a-vis conventional media,” the I&B minister said.

ZEE board sets higher performance targets for MD and CEO Punit Goenka

ZEE’s board will track Punit Goenka’s performance based on enhanced targets, following his re-appointment as MD and CEO.

Discounts bring car sales back on track in festive season, two-wheelers ride on rural demand: FADA

While the overall sales have risen, FADA also noted that dealers would have fully met or even exceeded targets of 45 lakh units during the festive period if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha. (Image source: Unsplash)

According to FADA, two-wheeler sales were robust during the 42-day festive period largely driven by strong rural demand whereas passenger vehicles or cars bounced back after a lull due to pent-up demand and unprecedented discounts.

CXO Moves: Exec movements across Hyundai Motor, HCLTech, Daimler India and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies.

InspiRAYtion 14 – A great disturbance in the Force

RIP Broke Ad School. You did so much good for the cause of Creative people and if only we’d have chatted before pulling the plug I’d have liked to say that one must never let an agency interfere with one’s love for Advertising, writes adman Rayomand J Patell.

One of the single most inspiring things that happened to desi Advertising was ADs Broke Ad School. He singlehandedly proved that you could be the change you wanted to see in the world, writes adman Rayomand J Patell.

Bookstrapping: Versifying with Nadir Godrej

Last week saw the 11th edition of the Hurun India philanthropy list come out. From Shiv Nadar who topped the list to the Bajaj family who are tenth on it, education seemed to be on top of every list. This connected to Nadir Godrej’s poem, ‘Good & Green’, stated Reeta Ramamurthy Gupta. (Image source: wbcsd)

The power of poetry lies in the fact that like humor, it is eminently powerful in talking about complex issues. Nadir Godrej’s poems raise questions in the nicest, most human way possible, writes Reeta Ramamurthy Gupta.

Know your consumer inside and out, says Arvind Iyer, Piramal Finance

Arvind Iyer, head of marketing, Piramal Finance, said, "There is a nice saying by American composer and economist W. Edwards Deming: In God we trust; all others must bring data. A lot of people in many teams would say that they're not very comfortable having the acumen to interpret data in an analytical form."

For the head of marketing at Piramal Finance, KYC is not a formality to be gone through but something that gives an understanding of the customer’s way of thinking.