Month: September 2024

Digital has brought an over-emphasis on performance marketing: Arvind R P, McDonald’s India

"For me, it's all about living your passion. As long as you're living your passion, that keeps you going. For example, one of my passions is formal learning for myself and my team. Sometimes I conduct a session, sometimes I get somebody from outside the firm to conduct one," stated Arvind R P, CMO, McDonald's India (W&S).

Arvind R P, chief marketing officer, McDonald’s India (W&S) adds that one of the principles of advertising is the fact that there aren’t completely new stories out there, so we need to find new, fresh and interesting ways of narrating the same ones.

Bookstrapping: The Anxious Generation by Jonathan Haidt

As per Reeta Ramamurthy Gupta's review, a phone-based life often fills 'our life's search for meaning' with trivial and degrading content. (Image source: Amazon)

As per the review by Reeta Ramamurthy Gupta of ‘The Anxious Generation’ by Jonathan Haidt, apart from social media creating an obsession among girls to embrace perfection, heavy addicts of social media reported higher levels of depression as compared to non-users.