Month: September 2024

Ultra Media launches two new OTT platforms, targets Rs 500 crore investment

With the launch of Ultra Play and Ultra Gaane, the group aims to offer audiences an unparalleled digital experience by preserving the legacy of Hindi cinema and music while also providing fresh, original content

The Rs 500 crore investment will be allocated as follows: Rs 250 crore for content acquisition to ensure a diverse and robust library across all platforms, Rs 200 crore for the production of new content, and Rs 50 crore for marketing and technological advancements.

Advertisers abandon X over extreme content

The report highlights that X removed or labelled over 10.6 million posts for violating its platform rules. Of these, approximately 5 million were categorized under the company's "hateful conduct" policy.

X has faced significant backlash from advertisers due to its lax content moderation and Musk’s own controversial statements.

Promoting diversity: ITC aims for holistic solutions with inclusive workforce

Storyboard18's Share The Spotlight event: Ali Harris Shere, COO, of Biscuits and Cake, Food Business at ITC (L), Karuna Sri Divi, Vice President and Head of Marketing for snacks, noodles, and pasta at ITC (Centre), and Kriti Agarwal, senior brand manager for Biscuits and Cakes at ITC (R).

At Storyboard18’s Share The Spotlight, Ali Harris Shere, COO, of Biscuits and Cake, Food Business at ITC shared the stage with Karuna Sri Divi, Vice President and Head of Marketing for snacks, noodles, and pasta at ITC, Kriti Agarwal, senior brand manager for Biscuits and Cakes at ITC, and Deepti Kaushal, lead scientist at ITC’s Life Sciences and Technology Centre

Whiteline Group introduces “Tinder Leave” for employees seeking love

The company's generous offer includes six months of free access to Tinder Platinum or Tinder Gold, premium versions of the popular dating app that provide enhanced features to boost users' chances of finding a match. (Image source: Tinder)

Bangkok-based marketing agency rolls out paid dating leave, offering employees premium Tinder subscriptions to boost work-life balance.

GCPL boss Sudhir Sitapati crowdsources views on which GoodKnight ad to run

Under the leadership of CEO Sudhir Sitapati, the company is deliberating between two distinct creative directions for their flagship product, the GoodKnight Liquid Vapouriser. (Left to Right): Sudhir Sitapati (Image Source: LinkedIn), Godrej Consumer Products Limited (Image Source: Google Play)

In an innovative marketing twist, GCPL MD and CEO Sudhir Sitapati turns to social media to crowdsource opinions on which GoodKnight advertisement to air, featuring a cutting-edge product.

Swiggy spent Rs 1,581 crore on marketing, says junior employee embezzled Rs 33 crore

The launch of International Logins comes when families, especially during festive seasons, want to celebrate and share moments with loved ones in India. .

A former junior employee of IPO- bound Swiggy embezzled Rs 33 crore over “past periods”, the Bengaluru-based food aggregator said in its annual report for the financial year 2023-24.

Bombay High Court restrains Abbott’s ad, grants temporary relief to HUL: Report

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

HUL’s legal representative reached out to Abbott and sought clarity on the issue, but said that it failed to get any ‘substantial’ response from Abbott