Month: September 2024

InspiRAYtion Seven: What to do when your creative leader rejects your work

If you see it from your Creative Leader’s point of view, a few coffees later, you should automatically recalibrate and find a whole new horizon that leads into entirely new thoughts and ultimately, ever more powerful ideas on the creative scale and the perfectly working one on the ‘does it work for this brief’ scale, highlights adman Rayomand J Patell. (Image source: Unsplash)

When the creative director says a no, despite a fantastic idea, see it from his or her eyes. Understand what they’re seeing and trying to show, explains adman Rayomand J Patell.

Bow, Wow: How Cheeka the pug made Hutch a household name

The film tasted instant success on release, as did the dog. The price of a pug went up from around Rs 7,000 to over Rs 35,000, said Rao, and added that pugs came to be popularly known as the `Hutch dog.’ (Stills from the ad)

Storyboard18 spoke to veteran ad men Piyush Pandey, Rajiv Rao, and filmmaker Prakash Varma, who discussed the making of the iconic film that’s left indelible pugmarks on the landscape of Indian advertising.

Bookstrapping: Who wrote the Oxford English Dictionary?

There is a serendipity to this book itself; just as theres a serendipity to the OED. In her last days living in Oxford, before taking a teaching position at Stanford, Sarah Ogilvie, who had worked as an editor at the Oxford English Dictionary, discovered six handwritten address books noting the names of more than 3,000 contributors to the project. This is what triggered her journey, states Reeta Ramamurthy Gupta.

In this week’s column, Reeta Ramamurthy Gupta writes, it’s only in the 19th century that the dictionary began to trace the meanings of words across time and describe how people were actually using them.

NBA, ACG, BFI, and Skechers bring basketball to Indian schools

The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, September 24 with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana.

Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.

Coca-Cola’s “Happy to Queue” campaign with Ogilvy turns waiting lines into festive experiences

“Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The brand’s latest experiential campaign, “Happy to Queue,” brought a giant Coca-Cola bottle installation to Andheri Cha Raja, one of the most popular Ganesh Utsav celebrations in Mumbai.