September 2024 – Page 25

Dentsu’s Focus: Clients, talent, growth, and capability building

Effectiveness is a really big thing that clients are asking us for. Media's actually got onto the boardroom table. And so what a lot of our clients are asking for is business intelligence. How are my media dollars really driving my business impact so they can take it to the board?, stated Amanda Morrissey. (From left to right: Prerna Mehrotra, Amanda Morrissey, Shenda Loughnane and Anita Kotwani)

Dentsu’s global leadership, represented by Amanda Morrissey and Shenda Loughnane, were visiting India. Morrissey, global president of iProspect, the digital wing of the advertising major, and chief growth officer, media, Dentsu, outlined the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth and capability building.

EXPLAINED: A guide to the different types of Ad Fraud

Digital advertising spending is forecast to reach $836 billion in 2026, up from $522.5 billion in 2021. (Image source: Unsplash)

As digital advertising grows, so do the sophisticated frauds undermining it. Here’s a breakdown of the types of digital ad frauds and how industry bodies are responding.

Archie to Perplexity: The evolution of search engines and the rise of reasoning engines

Perplexity AI’s rapid rise illustrates the growing demand for AI-driven technologies capable of intelligent reasoning, capable of understanding nuanced questions and generating tailored, well-collated answers. (Image: Perplexity)

The transformation from search to reasoning engines signals a major leap forward in how one interacts with information, writes Havas Media India’s chief digital officer Rohan Chincholi.

Unearthing Mamaearth | Tata Motors PVs CMO Vinay Pant quits | BMC reviews feedback from OOH ad agencies

When launched in 2016, it came as a saviour to consumers looking for toxin-free products made with natural ingredients and a focus on sustainability. It is in fact known to be the fastest digital-first brand to attain a revenue of Rs 1,000 crore. (Image source: LinkedIn)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Modi Naturals’ COO Rajat Mendiratta resigns

Rajat Mendiratta joined Modi Naturals in 2016 as general manager – operations.

Noise and Zepto join forces for 10-minute gadget deliveries

Taking the announcement on LinkedIn, Khatri expressed his enthusiasm for the initiative, stating it was designed with the needs of today's fast-paced lifestyle in mind.

In a first-of-its-kind partnership, Noise and Zepto aim to bring one’s favourite gadgets to one’s doorstep in record time.

Godrej & Boyce elevates Mehernosh Pithawalla to EVP – Strategic Projects, CEO’s Office

Mehernosh Pithawalla, who holds a BE in mechanical engineering from Walchand Institute of Technology, and an MBA from KJ Somaiya Institute of Management Studies, started his career at Godrej as head of global marketing, sales and innovation, and then rose up the rank as vice president - sales and marketing, Godrej Security Solutions. (Image source: Industrial Safety Review)

Mehernosh Pithawalla was the Senior Vice President and Head of brand and strategic insights at Godrej & Boyce Mfg. Co. Ltd.

Month: September 2024