Month: August 2024

Sony channels back on Tata Play’s DTH after 20 days of blackout

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

Having resolved their difference, Sony Pictures Networks India’s channels have returned to Tata Play’s packages. On August 1, Tata Play started removing SPNI channels citing low viewership.

Broadcasters’ resistance casts shadow on ISEC’s prospects for this year

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.

Valorant and Fortnite lead India’s online gaming chatter, BGMI follows close behind

India's video games market generated revenue of $830 million in 2023, up 15.9% year-over-year (YoY), slightly down from the 19% growth seen in 2022, according to Niko Partners.

In terms of social media chatter about top gaming streamers in India, Tanmay Singh, also known as ‘sc0utOP’ is topping the charts in social media mentions, closely followed by Ankit ‘v3nom’ Panth.

Govt to create universities, facilities for media and entertainment creators: Ashwini Vaishnaw

Ashwini Vaishnaw also suggested revisiting the "safe harbour" provision, which shields intermediaries from liability for third-party content.

To further develop creators’ economy, Minister of Information and Broadcasting (I&B), Ashwini Vaishnaw said that the government is focused on creating world-class talent development programs and infrastructure.

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Crocs launches campaign for Gen-Z with Orry and Karan Johar

Commenting on the new campaign, Yann Le Bozec – Marketing Vice President of Crocs ROW & Hey Dude International said, “At Crocs, personalization and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

This campaign marks Orry’s debut in the #CrocsSquad.

Spotify India, Amplified Intelligence collaborate to measure consumer attention across advertising

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

The collaboration between Spotify India and Amplified Intelligence provides insight into how effective brand advertising is on the streaming platform for both audio and video campaigns.