August 2024 – Page 12

Mindful indulgence and purposeful choices redefine consumption habits

The latest State of Snacking™ report by Mondelēz International, which was unveiled today, offers a comprehensive look into the shifting snacking habits of Indian consumers. (Image Source: X, Mondelēz Intl)

Mondelēz International’s latest report reveals India’s shift towards snacking that nourishes both body and soul, highlighting trends in mindful indulgence, snack curation, and purpose-driven consumption.

Bikaji Foods acquires 55% stake in Ariba Foods for Rs 60.49 crore

Bikaji aims to set up a House of Brands to cater to unique customer tastes and preferences and establish Bikaji as a key player in the Quick Service Restaurant (QSR) domain

Ariba Foods is engaged in the business of manufacturing and selling snacks under the brand name ‘InDine’. Incorporated in October 2012, Ariba Foods reported an increase of 58% in profit to Rs 46 lakh in FY23

83% of employees prefer hybrid work model, reveals Zoom study

Generative AI has emerged as a key tool for employee productivity in the hybrid era. (Image by Cowomen via Unsplash)

Hybrid might be the preferred work model for leaders and employees alike, but many APAC companies are still experimenting with the various types of hybrid models, Zoom study said

Meta updates policy: RMG brands rejoice, alco brands ditched

Storyboard18 first broke the news about Meta’s plan to open three new verticals for companies to use the WhatsApp Business platform to send promotional messages.

Celebrate the power of big ideas, says HUL’s MD and CEO Rohit Jawa

'HUL will give a better product at a better price,' says CEO Rohit Jawa.

At the International Advertising Association (IAA), managing director and chief executive officer of Hindustan Unilever, Rohit Jawa served as one of the jury chairs and helped select top campaigns across 19 categories.

Ogilvy, Mindshare, Madison, among big winners at the IAA awards

IAA, which was incorporated in July 1991 as a not-for-profit company addresses the common interests of all the disciplines across the full spectrum of marketing communications from advertisers to media companies followed by the advertising and interactive agencies, direct marketing firms and even individual practitioners, stated its official website. (Stills from the campaign)

At the International Advertising Association (IAA), campaigns such as Hindustan Unilever’s Red Label India’s ‘Swaad Apnepan Ka’, Colgate India’s ‘Neend Bhagao, Taazgi Jagao!’,‘CaratLane Postcards’, and TVS Motor Company’s ‘Protect Little Rider’ were felicitated and appreciated.

Coca Cola appoints Greishma Singh as New Vice-President of Marketing

Greishma Singh, who has been a part of the Coca-Cola system for more than 15 years, moves on from her role of Vice-President - Customer and Commercial Leadership, India & South West Asia. (Image source: LinkedIn)

In her new role, Greishma Singh is expected to steer the company’s marketing initiatives, aiming to enhance brand management and consumer reach in the competitive beverage sector.

From Squid Game to Emily in Paris, Netflix lands major ad deals for upcoming films, series

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Netflix partnered with LVMH, COTY Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the Emily in Paris series in August

Zomato shuts down Intercity Legends after two-year run

Zomato's Q2 FY25 profit jumped by 369 percent YoY

Despite efforts to tweak and optimize the service, Zomato has decided to discontinue Intercity Legends, which delivered iconic dishes from across India, citing lack of product-market fit.

Viacom18’s JioCinema and Sports18 clock record views for Paris Olympics

Olympics coverage in India was presented across 20 concurrent feeds, on JioCinema for free. On linear platforms, Sports18 – 1, Sports18 – 1 HD, Sports18 – 2 ran India focused feed, Global Action was available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD presented the Games in English with Tamil and Telugu available on language button. Sports18 – 2 offered Paris 2024 in Hindi.

Viacom18 presented the Olympics in four languages with an expert panel of former Olympians along with the on-ground coverage of the event by an Indian broadcaster with a crew of 20+ people and ground presence across six venues.