July 2024 – Page 38 – storyboard18

Experts urge govt to penalise rogue advertisers without curtailing free speech

According to Lloyd Mathias, there is a need for measures that penalise rogue advertisers without compromising freedom of expression. He proposed methods such as temporary bans on advertising for repeat offenders to ensure accountability and integrity in advertising practices. (From left to right: Ahmed Aftab Naqvi, Global CEO and Co-Founder of Gozoop Group; Kazim Rizvi, Founding Director of The Dialogue; Gowree Gokhale, Partner at Nishith Desai Associates; Lloyd Mathias, Business Strategist and Investor) (Still from the video)

Ahmed Aftab Naqvi pointed to the self-regulatory frameworks of major digital advertising platforms like Google and Meta. These platforms enforce strict guidelines and penalise advertisers who violate them by blacklisting their accounts, which serves as a strong deterrent.

CXO Moves: Exec movements across Intel, GroupM, Unilever, Adobe and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Roshni Das, Praseed Prasad, Keerthana Ramakrishnan and Alessandro Manfredi)

Executive moves in the world of brands and agencies.

Ratan Kumar Kesh announced as interim MD & CEO of Bandhan Bank

Kesh, who was previously with Axis Bank heading retail operations and services, was appointed as ED & COO at Bandhan Bank from March 31, 2023.

In his current role, Ratan Kumar Kesh leads functions including Technology, Operations, Customer Experience, Transformation, Internal Audit, Recovery, and other support functions at Bandhan Bank.

Aditya Birla Capital’s COO Mukesh Malik resigns

Malik started his career with Bank of America in 1991 and played key role in bank’s consumer banking launch and subsequent significant growth, before leaving in 1999.

Prior to joining the Aditya Birla Group, Mukesh Malik worked with Citibank for 10 years. As Managing Director, he steered Citi’s Operations, Customer Service and Technology organization in South Asia.

Remember Hari Sadu? Will that ad still work?

FCB Ulka's former chief creative officer Sanjay Sharma explained, “When you write the script, the director's belief is very important. If your director doesn't believe in your script, the script doesn't go viral.” (Stills from the ad)

Storyboard18 got in touch with Info Edge’s Sanjeev Bikhchandani, Sumeet Singh and FCB Ulka’s former creative head, Sanjay Sharma, who spoke about the genesis of the Hari Sadu commercial, the controversies that followed and whether it continues to hold relevance now.

Jeep India ropes in Hrithik Roshan as brand partner

The latest video posted by Hrithik Roshan on his Instagram handle showcases the new Jeep Wrangler.

The MY24 Jeep Wrangler is a lifestyle premium SUV with advance safety features, premium interiors, Technology, and capabilities that are desired by customers looking for a true-blue SUV.

Delhi Consumer Court raps Airtel; Upholds Rs. 5 Lakh penalty

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

The case was upheld on the grounds of deficiency of services by the telecom service provider.

Bookstrapping: Supercommunicators by Charles Duhigg

Every conversation is a negotiation. The book makes an insightful reference to the Harvard Negotiation Project and its outcome, ‘Getting To Yes,’ a book which turned our understanding of negotiation upside down, states Reeta Ramamurthy Gupta in her review.

Miscommunication occurs when people are having different kinds of conversations. On the contrary, good communication comes from symmetry. So pause a moment to understand what kind of conversation is happening, highlights Reeta Ramamurthy Gupta in her review.

Marketing is a 24×7 industry: Pratik Mazumder, Mahindra Holidays and Resorts

Pratik Mazumder, chief marketing officer, Mahindra Holidays and Resorts, explained, "Make a mental job list of tasks you want to achieve before you hit the office. If you delegate instantly when the thoughts are fresh in your mind, it gives clarity."

Given this, the company’s chief marketing officer advises peers and colleagues to ‘prioritise self-care and establish clear boundaries between work and personal life’.