Month: July 2024

Dentsu Creative India appoints Abhijat Bharadwaj as CCO – Dentsu Creative Isobar

With over 17 years of advertising experience, Abhijat Bharadwaj has led successful campaigns for prominent brands such as Star Sports, Swiggy, AM/NS, Mercedes-Benz, and Godrej. He has spearheaded iconic campaigns like 'Netflix for All,' Bhuvan Bam's Pizza Hut campaign, and the groundbreaking 'Yeh Diwali Football Wali' campaign for the Indian Super League.

Abhijat Bharadwaj will focus on strengthening the creative prowess and the talent pool that Dentsu Creative Isobar has built over the years working with many iconic Indian and global brands

Mercer appoints Siddhartha Gupta as president

Siddhartha Gupta will report to Sanjay Kedia, Marsh McLennan’s India Chief Executive Officer, and will join the leadership teams for Marsh McLennan in India and Mercer in the India, Middle East and Africa Region.

Siddhartha Gupta recently served as Mercer Mettl’s chief executive officer.

Budget 2024: Boost AI tech in taxation, PPP model, building trust, say experts

The commission stated that the investigation will focus on whether Google properly evaluated whether PaLM2’s data processing presents a “high risk to the rights and freedoms of individuals” in the EU.

The Centre and the state have already implemented policies focusing on AI such as the Bhasini program, and YuvAI for skilling youth

FSSAI mandates salt, sugar, and fat labelling on packages in bold, bigger font

The draft notification by FSSAI for the said amendment would now be put in the public domain for inviting suggestions and objections. (Image source: Unsplash)

The Food Safety and Standards Authority of India (FSSAI) has approved the new proposal that requires packaged food items to display nutritional information such as total sugar, salt, and saturated fat in bold letters and larger font sizes on their labels.

Govt urges auto firms to onboard on ‘right to repair portal’

Sectors under the portal include automobile equipment, farming equipment, mobiles, electronic/display data storage components, and consumer durables.

The meeting of Department of Consumer Affairs with automobile associations and firms concluded with the consensus of onboarding the portal- which provides consumers with easy access to information for repairing their products and enabling them to reuse them.

‘Normal’ for big clients to call for media pitches before festive season?

Storyboard18 is the first one to break the news of two auto majors, Hero MotoCorp and Tata Motors, calling for a media pitch. Each of the mandates is above Rs 500 crore.

At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?