Month: July 2024

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

According to TRAI, number of telephone subscribers reached 119.9 crore in FY24.

TRAI notifies amendments to the regulatory framework for Broadcasting and Cable Services. The authority has released recommendations on Listing of TV channels in Electronic Programme Guide and Upgradation of DD Free Dish platform to an Addressable System.

Epic Games CEO to fight against Apple’s app store policies

The new Digital Markets Act in Europe allowed Epic to launch its own Epic Games Store on iOS and to bring Fortnite back to the platform with reduced commissions to Apple.

Epic has been fighting Apple for years over the company’s revenue-sharing requirements in the App Store. While Epic’s antitrust lawsuit against Apple was defeated last year, many of its criticisms were echoed in a different lawsuit filed against Apple in March by the Department of Justice and 17 state attorneys general.

34 percent consumers find long-form writing more credible than short-form content: Mavericks

A significant 41 percent and 43 percent of users prefer long-form videos and written-content for entertainment and information, respectively, highlighting a strong preference for engaging narratives. (Image source: Unsplash)

As per Mavericks ‘The Attention Game’ report, marketers have been encouraged to invest in high-quality, long-form content to establish trust and credibility, and balance it with short-form content to capture immediate attention.

boAt onboards Jasleen Royal as brand ambassador

Jasleen Royal is a self-taught musician and her achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more. (Image source: News18)

As boAt’s brand ambassador, Jasleen Royal will embody the brand’s ethos of youthful energy, innovation, and passion for music.

Delhi HC mandates suspension of accounts infringing Razorpay’s trademarks

Razorpay recently filed a lawsuit against unknown individuals who were misrepresenting themselves as recruiters from the company, offering part-time jobs for extra income against deposits and other false promises. These scams were being perpetrated through platforms such as WhatsApp, Facebook, and Telegram.

Razorpay prohibits unauthorised usage of the company’s trademark and has secured John Doe Order from Delhi HC to combat fraud and enhance customer protection.

Kerala emerges as the most preferred monsoon travel destination: Thomas Cook and SOTC Travel report

As per a report by Thomas Cook and SOTC Travel, there has been an increase in demand for monsoon travel - with a growth of 25 percent compared to last year. (Image source: Unsplash)

As per a report by Thomas Cook and SOTC Travel, Kerala emerged as a favourite due to its hill retreats of Munnar and Vagamon, pristine backwaters of Kumarakom, forests of Thekkady and the Silent Valley.

HCLTech’s chairperson Roshni Nadar Malhotra conferred with the ‘Chevalier de la Légion d’Honneur’

The award was conferred on the HCLTech Chairperson by H.E. Mr Thierry Mathou, Ambassador of France to India, on behalf of the President of the French Republic, during a special ceremony at the Residence of France in Delhi.

The award recognises her contributions to the business world, and the constant endeavor to promote economic ties between France and India.

Consumers show greater demand for Indian-origin chocolates to promote local flavors and sustainable practices: Report

The festive sales period also highlighted the importance of maintaining high availability, especially on quick commerce platforms where immediacy is critical.

There has been a shift towards artisanal creations, bean-to-bar philosophies, and a growing appreciation for Indian-origin chocolates, revealed the Godrej Food Trends Report 2024.

Adobe announces collaboration between Mattel and Firefly to enhance Barbie’s packaging

By eliminating certain manual processes and getting to the full vision of an idea with greater accuracy, marketers receive assets more quickly, and internal review cycles are accelerated. (Representative image by Sean Bernstein via Unsplash)

Now, with simple text prompts, Mattel designers use Adobe Firefly to instantly generate high-quality imagery and color palette ideas.