Month: July 2024

How search marketing can adapt in a data-conscious future?

By marrying the creativity and strategic thinking of traditional marketing with the power of data insights, marketers can craft effective campaigns that resonate with audiences while respecting their privacy, writes Prashant Puri, Co-Founder & CEO, AdLift.

Regulations like India’s Digital Personal Data Protection Act (DPDPA) of 2023 have prompted a collective rethinking of how data is collected and used, writes Prashant Puri, Co-Founder & CEO, AdLift.

PNB MetLife appoints Mahendra Munot as chief operations officer

Mahendra Munot, chief operations officer, PNB MetLife, said, "I am honoured to be at the helm of the Operations team at PNB MetLife. I am committed to working closely with our team to enhance efficiency, customer centricity, and seamless service to our valued customers.”

Mahendra Munot brings more than two decades of experience in the life insurance industry to his role. Since joining PNB MetLife in 2015, he has served in various leadership roles including Director of Technical Operations.

53 percent consumers distrust influencer content: Survey

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

Despite the high level of distrust, the survey also reveals that a substantial portion of the audience still places varying degrees of trust in influencer content, suggesting opportunities for influencers and brands to rebuild and strengthen this trust through authenticity and transparency.

360 ONE appoints Raghav Iyengar as CEO designate of asset business

360 ONE has announced the appointment of Raghav Iyengar as CEO designate of its asset management business (360 ONE Asset)

Before joining 360 One Asset, Raghav Iyengar served as the President and Chief Business Officer at Axis Asset Management, where he led retail and institutional sales, marketing, digital business intelligence, public relations, and investor services.

Nikhil Kamath targeted by ‘Liver Doc’ for promoting consumption of alcohol in latest podcast episode

Kamath owns around 1.6-1.7 percent of Radico's stock worth Rs 400 crore.

Dr. Philips took to X to pointing out that no safe level of alcohol that is good for human health. “No amount of alcohol is safe because it is not just a liver poison, it is systemic poison. It gets to every part of your body. Even single to lowest exposure can wreck your DNA and promote cancer formation,” he said.

‘Ather has sh*t marketing but great product’: Nikhil Kamath on why he invested in Ather Energy

"Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands. Every one of us has pluses and minuses, Ather has sh*t marketing but great product,” he said. (Image source: Forbes India)

Kamath shared, “Will pick great products with terrible marketing every time, sales I hope can be solved for easier than product. The reason we made this investment is also this, every ancillary player in this space said #Ather, the product is the best, but they don’t know how to sell, conservative, measured, etc.”