July 2024 – Page 33 – storyboard18

HMD enters into a long term partnership with cricketer Jemimah Rodrigues

Jemimah Rodrigues stated, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”

This collaboration marks an opportunity for HMD to connect with a young, tech-savvy audience in India.

Hyundai Motor India Foundation onboards 20 para athletes under the ‘Samarth Para-Sports Programme’

The ‘Samarth Para-Sports Programme’ is designed to offer structured support to para-athletes, including financial aid, expert sports science guidance, access to assistive devices, soft skill development assistance and mentorship from renowned coaches and experts to the selected 20 para-athletes, stated the company.

The program has identified athletes across eight key sports categories: Para-Athletics, Para-Swimming, Para-Badminton, Wheelchair Tennis, Para-Archery, Para-Rowing, Para-Canoeing, and Para-Cycling. The para athletes will receive the resources and mentorship needed to excel at a global level.

Iconic Hollywood studio Paramount to merge with David Ellison’s Skydance

Under the agreement, Skydance will invest around $8bn in Paramount, including paying $2.4bn for National Amusements, which controls the group. (Image source: hannah-wernecke via Unsplash)

A final agreement is yet to be announced. Also, the deal announcement comes weeks after Redstone (of Paramount) abruptly called off negotiations with Skydance on June 11.

Anjana Ghosh’s Scale Sherpas to support startups and MSMEs

Market research firm Kantar found that regional brands, which constitute 70 percent of the FMCG business in the food and beverage category, grew at 13 percent in the year ending April 2023, outpacing the nine percent growth of national brands.

This model allows brands to benefit from reduced freight costs and provides the flexibility to send small loads to newer markets. This is currently available in 41 top cities & towns with population of over 10 lakhs.

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.

CCPA directs ‘Yatra’ to refund booking amounts affected by Covid-19 lockdown

On 12th August 2024, the Board of Directors of Yatra Online Limited approved a Composite Scheme of Amalgamation (“Scheme”) involving Yatra Online Limited (the “Amalgamated Company”) and its six wholly-owned subsidiaries.

Over Rs 2.5 crore worth of booking amount is still pending for refund from Yatra, the online travel platform, and approximately Rs 23 crores refunded to consumers.

Audible launches first-ever global brand marketing campaign

The campaign by Audible is expressed in its Indian tagline, “Sunne Se Badhegi Soch”

The brand execution explores how listening to Audible immerses us all in extraordinary worlds, changes our mood, perceptions, views– all while engaging in routine daily activities, stated the company.

Indian esports ecosystem slows down. Who is to blame?

India's gaming industry is second-largest after China with the community comprising 500 million gamers

In India, the esports ecosystem revolves around two major game titles, Krafton’s Battleground Mobile India (BGMI) and Riot Games’ first-person shooter (FPS) game Valorant. Valve’s Counter-Strike 2 has yet to make a significant impact.

MahaRERA penalises 628 projects over absence of QR codes in ads, registration number

MahaRERA said that the action was taken with the assistance of the Advertising Standards Council of India. (Image source: Unsplash)

The Maharashtra Real Estate Regulatory Authority (MahaRERA) shared that of the 628 real estate projects, 312 projects are from Mumbai Metropolitan Region and 250 from Pune and 66 from the Nagpur region.

Beyond borders, beyond bureaucracy: The VC’s playbook for fintech compliance

VCs have a pivotal role in guiding startups towards responsible growth across borders by balancing innovation with regulatory adherence, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.

Recent actions such as those involving Paytm and IIFL underscore the regulatory scrutiny faced by fintech firms, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.