July 2024 – Page 25 – storyboard18

Deepfake video targets Paris Olympics with fake Amazon Prime series using AI ‘Elon Musk’ voice

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

The scammers have created a fictitious Amazon Prime series titled Olympics has Fallen II: The End of Thomas Bach, released on Telegram last month

Prasar Bharati invites applications for allotment of vacant MPEG-2 slots of DD Free Dish

The starting Reserve Price for the Round 1 (Bucket A+) is Rs 14,61,31,000, Round 2 (Bucket C) is Rs 13,03, 14,000; Round 3 (Bucket A) is Rs 12,58,44,000; Round 4 (Bucket D) is Rs 12,44,69,000; Round 5 (Bucket B) is Rs 12,37,81,000 and Round 6 (Bucket R1) is Rs 9,14,61,000.

The applications are for the period from July 24, 2024 to March 31, 2025 and will be invited through 79th e-auction process on July 16th.

Madison Media Alpha bags Pilgrim India Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Madison Media Alpha will be handling the entire media mandate for the brand.

Advertising codes for linear, on-demand broadcasters to vary under new draft Broadcasting Services Bill

In its meeting with the stakeholders on July 9th, the Ministry of Information and Broadcasting revealed new provisions being added to the draft Bill. This includes exemption of OTT and digital news broadcasters from criminal penalties for failure to notify the government upon surpassing the statutory threshold.

Meghalaya’s Bah Paul on carving space for the state’s OTT platform Hello Meghalaya amidst streaming giants

Hon’ble Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh

Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh discusses how Hello Meghalaya will carve out its niche and ensure discoverability for local content creators and ensure accessibility for audiences who may not speak the local languages featured on the platform.

YouTube introduces new tools for Shorts

YouTube is cracking down on clickbait in India and plans to remove videos with misleading titles and thumbnails. (Image: Unsplash)

Video platform YouTube is introducing six new tools for its popular Shorts format, that are coming soon for creators.

GCPL looks at gaming and esports IPs for advertising opportunities: EXCLUSIVE

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand’s plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Govt proposes amendment in Packaged Commodities rules to make all information declaration mandatory

The revised provision will help in establishing uniform standards/ requirements for packaged commodities, promoting consistency and fairness across different brands and products and will help consumers in making informed choices based on complete information. (Image: Keagan Henman via Unsplash)

The amendment proposes to mandatory declare all information on pre-packaged commodities meant for retail sale.

Bajaj Electricals appoints Vishal Chadha as COO – Consumer Products Division

Vishal Chadha has worked across organizations like Britannia, Nokia, Snapdeal and Kohler.

Vishal Chadha will join the Bajaj Group company in August, bringing with him 28 years of functional experience in sales, category management and marketing.