Month: July 2024

PM Modi emphasises importance of newspapers in journey to ‘Viksit Bharat’

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

Underlining the role of newspapers and magazines in the next 25-year journey, the Prime Minister said that the media is not a mute spectator of the conditions of the nations but plays a major role in changing them.

Think tank on food policy urges celebs to check products’ nutrition value before endorsing

In an open letter, NAPi has said that its report shows that several celebrities including the likes of Alia Bhatt, Rahul Dravid, Katrina Kaif, MS Dhoni, Sidharth Malhotra, Kiara Advani, Kareena Kapoor, among others endorse unhealthy food products. (Image source: Unsplash)

In its recent report ’50 Shades of Food Advertising’ report, Nutrition Advocacy in Public (NAPi) has requested celebrities to check dietary guidelines and thresholds for “Nutrients of Concern” before advising celebrities to endorse such products.

CGI is the most powerful tool for attention-grabbing campaigns: Sahil Chopra of iCubesWire

"Advertising risks a generic appearance due to excessive use of CGI, making many adverts alike. This diminishes their effectiveness and ultimately leads to lower viewer engagement," says Sahil Chopra of iCubesWire.

While for smaller brands or campaigns with limited budgets, initial investment in Computer-Generated Imagery can be a significant barrier, Sahil Chopra, Founder & CEO, ICubesWire, says it eventually tends to become cost effective. Traditional methods may necessitate expensive locations; settings and properties while those can be digitally created by using CGI.

Govt to focus on increasing employment in M&E industry; creating access to tech and funds

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

India will organize the first World Audio Visual & Entertainment Summit from 20th -24th November in Goa. “WAVES as the input and IFFI as the output will establish a major hub for creativity and talent in India,” said Union Minister of Information and Broadcasting, Ashwini Vaishnaw.

Meta rolls back restrictions applied on Donald Trump’s Instagram and Facebook accounts

Meta said, "With the party conventions taking place shortly, including the Republican convention next week, the candidates for President of the United States will soon be formally nominated. In assessing our responsibility to allow political expression, we believe that the American people should be able to hear from the nominees for President on the same basis." (Image: Jon Tyson via Unsplash)

Former President Trump, as the nominee of the Republican Party, will no longer be subject to the heightened suspension penalties, Meta said.

Bookstrapping: How Big Things Get Done by Bent Flyvbjerg and Dan Gardner

As per Reeta Ramamurthy Gupta's review, the authors explain concepts such as commitment fallacy, bad-casting and critical errors such as 'what you see is all there is', with genuine empathy. They also openly confront disagreements. (Image source: Amazon)

The authors emphasize that before launching a project, it would be useful to check how long, other similar projects have taken and build an estimate from there. Even if the available estimate is a remote one, reviews Reeta Ramamurthy Gupta.

Know the difference between knowledge and wisdom: Poulomi Roy, Joy Personal Care

Poulomi Roy, chief marketing officer, Joy Personal Care, stated, "Knowledge is the information and facts we gather, wisdom is layering the knowledge with insight, experience and good judgement. Both are different but complement each other for comprehensive self-growth."

Poulomi Roy, chief marketing officer, Joy Personal Care, shares her work and life hacks and how she finds work-life balance in an increasingly fast-paced world.