Month: May 2024

Volkswagen India associates with Government e Marketplace to broaden its omni-channel presence

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Through GeM, Government agencies can procure their bulk or singular purchase of select variants of Taigun and Virtus that are both GNCAP 5-Star rated, available through a streamlined procurement process.

inDrive announces Vikrant Massey as its brand ambassador

Vikrant Massey unveiled inDrive’s new marketing 360 campaign - “Ab app ki nahi, aap ki chalegi!”

The campaign is built around the brand’s key concept – Value for Money and inDrive’s USP “Offer Your fare” which gives people the freedom to decide the fare of a ride and even bargain with the driver directly within the app.

MediBuddy’s Mother’s Day campaign #MaaKiSehat celebrates moms as eternal caregivers

By offering convenient access to doctors through its platform, MediBuddy allows mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.

The campaign urges viewers to actively participate in their mothers’ well-being by encouraging them to seek medical advice whenever needed.

Australian avocados enter Indian market with Brett Lee as ambassador

During the launch of Australian avocados in India, acting Australian High Commissioner to India, Nick McCaffrey said: “The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It's a testament to the growing bilateral ties and the potential for further collaboration in the agricultural sector.” (Image source: Moneycontrol)

The Australian avocado industry is growing rapidly, Australia produced just over 115,385 tonnes of avocados in 2022/23 and Australian production is forecast to increase strongly over the next few years to approximately 170,000 tonnes by 2026.

L&T elevates R Shankar Raman to president role

R Shankar Raman, as per media reports, had joined L&T in 1994, and on took up the position of a CFO. In 2011, Raman had joined L&T's board.

R Shankar Raman will also continue to hold the designation of chief financial officer and whole-time director.

Sony Entertainment Talent Ventures India and Natekar Sports and Gaming announce ‘World Pickleball League’

The inaugural global pickleball league will consist of six franchises, each featuring 6 to 8 players, comprising a mix of leading international players from all over the world and Indian talent.

NSG will look to invest over $10 million over the next 3-5 years in India and the APAC countries. The league is poised to also propel pickleball into the international spotlight, offering a compelling fusion of sports, fun and entertainment that will captivate players, brands, and fans alike, worldwide.

Zomato rolls out photo cakes on the back of Mother’s Day

Launched on the back of Mother’s Day, this new feature will stay live on the app even after May 12, giving an opportunity to customers to order personalized cakes for every occasion. Last year, on Mother's Day, nearly 150 cakes were ordered per minute on Zomato.

With this new feature, customers can preview their photograph on the cake within the app, thus eliminating the need for complex photo editing at the restaurant’s end.