May 2024 – Page 50 – storyboard18

GT Force makes strategic comeback, eyes pan India expansion with special attention to eastern region

GT Force’s EV plant in Manesar has a daily capacity of 250 units. The plant specializes in lithium batteries, ensuring reliability and innovation at every stage of production.

The brand has collectively sold 4 scooter models up until now, totalling 20K units, including the GT Soul, GT One, GT Soul Vegas, GT Drive Pro, GT Prime Plus, and GT Flying.

BARC Ratings: CNN-News18 leads with over 50 percent market share during election season

News18 India dominated the Hindi news segment with a staggering 309,718 peak concurrent views at 6:55 pm.

The channel surpassed combined market share of all three competitors.

Swiss watchmaker Movado partners with Sidharth Malhotra

“As the Indian ambassador for Movado, I'm proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” says actor, Sidharth Malhotra.

The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.

Hero Vired rolls out ‘A Letter to my Child’ on the occasion of Mother’s Day

With prevalent challenges faced by women, as revealed by the Women in Modern Workplaces in India report, which highlighted how 70 percent of women expressed difficulties in balancing work-life issues as a primary obstacle to career advancement and 55 percent advocated for specialized upskilling programs for women returning to work after a career break. (Stills from the video)

The campaign features real-life supermoms from Hero Vired’s learner community who penned heartfelt letters to their children reflecting the challenges these moms face while balancing work and family.

Prega News launches new video campaign #LetThemDecide

#LetThemDecide, Prega News' poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions.

Prega News takes a step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

Truecaller’s global ad revenue increases by 5 percent during the IPL cricket season

Truecaller also updated subscription plans for its verified business caller ID solution.

The company, however, said it expects the income from the full IPL season to be significantly lower in 2024 compared to 2023, with revenue evenly distributed between the first and second quarters

Metro Brands appoints Meenakshi Samantaray as head of marketing

Meenakshi Samantaray started her career at Hindustan Unilever, and went on to work across Future Group India and Acc Cement. At HUL, under the brand management division, she looked after brand building and media planning- ATL/BTL, media ( Digital and mainstream), public relations, Assisted shopper's selling program in store for Body lotions category.

Previously, Meenakshi Samantaray, worked as vice president – marketing and communications, ZEE Entertainment Enterprises (B2B).

Month: May 2024