May 2024 – Page 48 – storyboard18

NDTV posts Rs 21.4 crore loss in 2023 after profit in 2022

NDTV's standalone marketing, distribution, and promotional expenses soared to Rs 33.57 crore

NDTV Convergence, the company’s digital arm witnessed a 39 percent increase in global digital traffic in March 2024 over April 2023 on its platforms.

Tata Tea Gold Care launches personalised tea packs during second edition of #MyTurnToCare2

More than 60 micro-influencers were also onboarded ahead of Mother’s Day to show proof of concept to the end consumer and enable extensive reach for the campaign.

To spread this message and encourage widespread consumer participation, the brand has collaborated with famous celebrities across sports and entertainment industries like Smriti Mandhana, Shivangi Joshi and Mouni Roy.

YES Securities launches #GiftHerTheFuture campaign for Mother’s Day

The campaign aims to inspire mothers to take the first step towards shaping their future while managing their motherhood responsibilities.

Through the ad film, YES Securities aims to empower mothers and support the idea that they are capable multitaskers who can simultaneously nurture their families and pursue their career goals.

Emerging technologies shaping the remote work landscape

Cloud computing has emerged as the foundation for remote workers, offering scalable infrastructure, storage, and software-as-a-service (SaaS) applications accessible from anywhere. says Job van der Voort, CEO, Remote.

As remote work establishes itself as the prevailing norm, organisations seek avenues to foster trust and transparency within their distributed workforce, writes Job van der Voort, CEO, Remote.

The Indian Garage Co launches ‘Be Your Own Sky’ with brand ambassador Suryakumar Yadav

Suryakumar Yadav made a debut in a rap star persona, captivating audiences as he danced to a beat, showcasing the streetwear collection by TIGC.

The campaign is amplified by the #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, Devisha Shetty, as his source of inspiration, who relentlessly pushes him to be better.

Swiggy launches ‘Delighting Your Mom’ campaign ahead of Mother’s Day

From photo cakes to cupcakes forming the word 'MOM,' the film showcases the siblings' efforts to outdo each other in making their mother feel loved.

The campaign revolves around the theme of siblings competing to delight their mom with special treats, all delivered through Swiggy Food.

Ericsson’s Ruchika Batra: More than 160 million subscribers have adopted 5G services

Ruchika Batra, VP Marketing & Communications, Head of News & PR for SE Asia, Oceania and India

Ruchika Batra, VP Marketing & Communications, Head of News & PR for SE Asia, Oceania and India talks about Digital India vision, partnering with Jio and Airtel to have the fastest 5G deployment anywhere in the world and more.

BFSI ad volumes surge on TV in 2023 despite quarterly dips

With the addition of new cards, the industry has also seen 22% and 28% surge in transactional volume and value respectively. (Photo by rupixen on Unsplash)

Life insurance, Muthoot Finance and LIC lead the top category, brand and advertisers list of 2023 in terms of ad volumes.

National Broadcast Policy: Level playing field or stifling growth? The OTT vs DTH debate in India’s content market

Treating all screens alike is not only impractical but dangerous, say experts.

Debate ensues over National Broadcast Policy, emphasising fair competition for OTT platforms alongside DTH and broadcasters.

Shree Cement’s Sushrut Pant: CTV has high potential but is underutilised

Sushrut Pant, head of marketing, Shree Cement, highlighted, "These are the three trends of sharp product propositions, relationships with the network and this whole idea of building smart has characterised our journey up till now. And now we are taking all of these things and also now adding the whole aspect of brand building, brand proposition and winning the IHBs, or the individual homebuilders, through our brands as sort of the next pillar."

Sushrut Pant, head of marketing, Shree Cement, in an interaction with Storyboard18 highlighted, “CTV offers the combination of a big screen, but with digital-like sharp targeting. The scale of CTV is still something which has not yet reached a tipping point. Having said that, since we are omnichannel, our content would be reaching the CTV, but I think it’s definitely a trend to look out for.”