May 2024 – Page 47 – storyboard18

Bookstrapping – The Trading Game: A Confession by Gary Stevenson

As per Reeta Ramamurthy Gupta's review, "Gary Stevenson gets really funny as well. While the constant refrain in every brokers' ‘sad and mad’ life remains, ‘will I get paid?’ and ‘can I leave?’, Gary tells you that about a curious Japanese belief- they mistake Santa Claus for the KFC guy!" (Image source: Amazon)

The author talks about himself as a character in the book. Gary reveals that while in school, he got expelled for drugs, realised that good grades alone don’t lead to great jobs, won a poker-like trading competition, made it to Citibank and then made out of it too, reviews Reeta Ramamurthy Gupta.

Bandhan Life Insurance launches ‘Maa Ki Udaan, Bandhan Se’ campaign ahead of Mother’s Day

Still from the ad.

The digital film has been conceptualised by Havas CX India and will be distributed across various online platforms, including social media channels.

Buffalo Soldiers appoints Niladri Datta as senior advisor- business and growth

Buffalo Soldiers’ is a sector-agnostic agency, with B2C, B2B and Sports verticals and Datta’s role is said to involve guiding the agency through new challenges and identifying growth opportunities.

Datta, the former LG India CMO & Business Head of washing machine division is expected to lead the business growth functionalities

DBS Bank India becomes exclusive banking partner for “Srikanth”

DBS Bank India will leverage this partnership through strategic in-film branding, co-branded videos, and social media contests.

Srikanth is a biopic that chronicles the story of Srikanth Bolla, a visually impaired Indian industrialist.

India smartphone market grows 8 percent in Q1, premium segment captures 20 percent share of volume

(Image source: Unsplash)

According to a Counterpoint report, the domestic market witnessed a significant shift towards the premium segment in Q1 with 5G smartphone shipments capturing d highest-ever share of 71 percent.

Pocket FM unveils a tribute video celebrating Mother’s Day

The video features employees from diverse backgrounds, each sharing their pictures with their mothers.

The video captures candid moments and heart-to-heart conversations, offering a glimpse into the impact that these remarkable women have had on their children.

Boldfit unveils new logo

The new logo has bold typography and a refreshed colour palette and pays homage to the brand’s ‘yoga’ beginnings.

The new logo is more than just a change in aesthetic; it represents Boldfit’s dedication to inspiring and empowering individuals on their fitness journey.

Fintech brands struggle for male viewer’s attention during IPL 2024: Report

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

Consumer-centric giants like Dream11, Tata Group, Jio, My11 Circle, Pepsi, and CEAT soar high in the league of brand recall.

E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe

The e-commerce adoption in Tier-2 and 3 has outpaced Tier-1 cities

The growth has been supported by stable spend in discretionary categories including electronics and apparel, along with a continued surge in grocery shopping online. Adobe expects the first half of 2024 to drive over $500 billion in spend online, representing 6.8 percent YoY growth.

OpenAI likely to announce its Google search competitor on May 13

GPT-4o offers enhanced performance in around 50 languages as well.

As per reports, OpenAI’s search product will compete not just with Google but with Perplexity, an AI search startup as well.