May 2024 – Page 46 – storyboard18

CXO Moves: Exec movements across Dentsu, Swiggy, Havas, Leo Burnett and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.

66 percent leaders would not hire someone without AI skills: Report

High performers in India fully personalize across an average of 6.0 channels, compared with others who fully personalized across 5.0. (Representational image via Unsplash)

Only 39 percent of people globally who use AI at work have gotten AI training from their company, as per the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn.

How is programmatic advertising the answer to ad-tech challenges?

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

As advertisers face the challenge of adapting to the loss of third-party cookies, they can shift towards using first-party data and contextual targeting methods, says Vishal Singh is the Country Head, India- Xapads.

Mother’s Day: Brands celebrating motherhood

Stills from the ads.

let’s take a look at some heartwarming campaigns by brands that are celebrating motherhood through their advertisements. Mothermsdfje

JioCinema Premium launches ‘Anime Hub’ with Demon Slayer season 4 and more

In addition to the dedicated hub for anime entertainment, JioCinema Premium unlocks access to a plethora of top international content in local languages, wholesome Kids & Family entertainment, genre-defining originals, blockbuster movies, and exclusive before-TV premieres and live channels

Platform expands content with cult classics, new releases, and ad-free viewing for Rs. 29/month.

Prestige Group rolls out an Akshaya Tritiya campaign on the pros of real estate investment

MahaRERA said that the action was taken with the assistance of the Advertising Standards Council of India. (Image source: Unsplash)

Real estate provides enduring value through rental income, tax advantages, and potential for capital appreciation.

National Technology Day: Industry experts share views on the role technology is playing in marketing

National Technology Day is celebrated annually on May 11 to celebrate India’s achievements in the science and technology. (Image sourced from Moneycontrol)

On the occasion of National Technology Day, chief marketing officers, founders and other experts from diverse sectors share their views on the role technology is playing in marketing.

Attention is the most valuable currency that you have and you must spend it wisely: Godrej Interio’s Sumeet Bhojani

As per Sumeet Bhojani, head of marketing communications, Godrej Interio, "At Godrej Interio, there is an ergonomic cell that advises organisations on how to best orient their workspace towards more ergonomics and it's more mindful to the needs of their employees. Because at the end of the day, employees do put in a fair bit of hours at the workplace."

Sumeet Bhojani, head of marketing communications at Godrej Interio, stresses on the significance of maintaining a healthy work-life balance for enhanced productivity and well-being.

Zupee’s Dilsher Malhi on responsible gaming, Ludo in the digital age and more

A major chunk of this expenditure was directed toward marketing and user incentives, with ₹806 crore being spent in FY24 to drive the business forward.

Dilsher Malhi, Founder, Zupee discusses Zupee’s focus on skill over chance, the 28 percent tax on online gaming, responsible gaming practices and more.