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BFSI ad volumes surge on TV in 2023 despite quarterly dips

With the addition of new cards, the industry has also seen 22% and 28% surge in transactional volume and value respectively. (Photo by rupixen on Unsplash)

Life insurance, Muthoot Finance and LIC lead the top category, brand and advertisers list of 2023 in terms of ad volumes.

BFSI ad volumes on TV see 4 percent jump between January and June 2023

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Life Insurance and LIC of India topped categories
and advertisers lists respectively, during January and June this year