Month: April 2024

41 percent Indians prefer Spotify podcast; 71 percent GenZs tune in to podcasts each week: Report

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

According to a YouGov report, watching TV via a video on demand streaming service increased to 83 percent in 2024 from 79 percent in 2021.

India’s passenger vehicles retail sales in March 2024 decline by 6 percent YoY: FADA

The downturn was influenced by heavy discounting and selective financing further affected by economic worries and the electoral climate.

Singhania highlighted that “the 2W segment demonstrated resilience and adaptability, with electric vehicle (EV) sales surging due to the expiration of the FAME 2 subsidy on March 31st. This led to a notable boost in the 2W-EV market share to 9.12 percent.

Pearson India’s Deepak Mehrotra to join Byju’s Aakash as CEO

As the former MD at Pearson India, Deepak Mehrotra was responsible for managing Pearson's education portfolio in India. He focused on boosting growth across three verticals - school, higher education, and vocational - with an increased focus on digital tools to improve learner outcomes.

Previously, Deepak Mehrotra was the managing director of Pearson India.

Amazon Fashion launches new campaign with Ananya Panday and Aditya Roy Kapur

Amazon Fashion announces the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together.

The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, shoes, etc

Infectious Advertising ropes in Prashanth Kumar as chief digital officer

Prashanth Kumar has worked in India, South East Asia, China, the UK, and the GCC with agencies like Dentsu Aegis, Publicis, WPP, and Interpublic.

Prashanth Kumar has nearly 25 years of experience leading brands across a multitude of sectors including automotive, beverage, BFSI, construction, entertainment, FMCG, healthcare, hospitality, real estate, travel, tourism, governmental, and PSUs.

Patanjali misleading ads case: Uttarakhand state licensing authority delayed action for two years against company

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

The SLA said that since the matter was with the Supreme Court, any action against Patanjali will be a result of the judgement passed by the Court. However, the SC said that it had not given any instruction to wait for judgement to take action.

The Coca-Cola Company elevates Kaustubh Jha as global cricket lead

At ESPN, Kaustubh Jha managed the re-entry of the ESPN brand in the broadcast business in India and launched SONY ESPN in collaboration with Sony Pictures Network. He launched the only multi sports destination in India – ESPN.in.

Kaustubh Jha began his career as a consultant (media and advertising) at WWF – India. Then, he went on to work across Lodestar Universal, MTV India and ESPN.

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

JPMorgan Chase launches new digital media business

Chase Media earlier said that it created 30-day campaigns for its pilot partners including Blue Bottle Coffee, Whataburger, and Air Canada. (Image sourced via CNBC)

JPMorgan Chase’s new business – Chase Media Solutions will use company-owned transaction data and the scale of a retail media network to accurately target its consumers.