April 2024 – Page 45 – storyboard18

ACP Pradyuman and CID team investigate mishaps in Colgate’s new ad

Still from the ad.

Colgate MaxFresh invites consumers to participate in the investigation. The call to action extends to all, urging individuals to join the hunt for additional goofs and stand a chance to win gift hampers as a token of appreciation for their vigilance.

Zee5 CCO Nimisha Pandey resigns amidst organisational changes: Reports

Pandey's departure adds to Zee's recent executive shake-up.

Pandey joined Zee5 in early 2021 after a nearly two-year stint as Director of International Originals at Netflix.

BluSmart partners with Lung Care Foundation to launch #SmokinNot campaign

BluSmart aims to create a cleaner travel experience, particularly in mega-cities of Delhi and Bangalore grappling with rising air pollution levels.

The #SmokinNot campaign kick started on World Health Day on April 7, where Doctors from LCF trained and committed to advocate for Clean Air and Climate Action hosted an informative session for BluSmart Driver Partners at one of the BluSmart EV charging superhubs.

Congress vows to curb government censorship powers on media: Rahul Gandhi

“In the last ten years, significant sections of the media have been robbed of, or surrendered, their freedom. Congress will help the media re-discover the freedom that they enjoy under the Constitution,” said the Congress in its manifesto.

Congress’ election manifesto released last week has an eight pointer list for media reforms they are looking at. Some of the important highlights of these reforms concern censorship, empowering the Press Council of India, freedom of the internet and others.

Air India appoints BIA’s Jayaraj Shanmugham as head – global airport operations

Jayaraj Shanmugham began his career at Singapore Armed Forces and went on to work across Singapore Airlines, Jet Airways, Aircel, Maxis and Qatar Airways.

Previously, Jayaraj Shanmugham led Bangalore International Airport as chief operating officer.

India EV sales nearly double in 2023, to rise 66 percent in 2024

The India EV market experienced an increase. (Image sourced from CNBC)

With a strong portfolio and strategic tie-up with Uber, Tata Motors held more than two-thirds of the country’s EV market in 2023 but lost some share to Mahindra & Mahindra and BYD.

Savlon partners with Emiway Bantai to leverage Indian hip-hop to promote hand-washing

The campaign leverages the growing scene of Hip Hop in India and highlights to kids that handwashing is cool.

Conceptualized by Ogilvy India, the campaign features, a video post thanking Emiway Bantai for promoting handwashing, the ‘Haath Dhona Cool Hai’ music video and the Handwash Legend Hook Step Challenge.

Bandhan Bank’s Chandra Shekhar Ghosh to step down

Chandra Shekhar Ghosh has also been the founder of Bandhan Bank and has had experience in the microfinance and development arena. (Image source: Moneycontrol)

Chandra Shekhar Ghosh stated that his departure was voluntary, and the bank had begun its hunt for a new CEO.

BMW Group India records 51 percent growth in car sales in January–March 2024 quarter

Vikram Pawah, President, BMW Group India

BMW Group India recorded +51% growth in car sales in Q1 (BMW + MINI), riding on high demand for its Sports Activity Vehicles, Luxury Class and Electric Vehicles.

IPL 2024: Meta partners with Star Sports and over 250 content creators to enhance fan experience

Meta has also partnered with Mumbai Indians and Kolkata Knight Riders to host creator days, where content creators got a chance to interact and collaborate with the teams and players.

Meta has teamed up with Star Sports to create engaging experiences for fans throughout the tournament.