April 2024 – Page 40 – storyboard18

Digital Competition Bill: Deadline for stakeholder comments on May 15

The latest draft of the GDC will undergo review this week by UN representatives in New York.

The government has extended the timeline for consultations on the draft Digital Competition Bill to 15 May.

Shamsuddin Jasani joins adtech firm Frodoh World as strategic advisor

Shamsuddin Jasani last served as chief executive officer at Wunderman Thompson South Asia.

In addition to scaling the business and capitalising on emerging market opportunities, Shamsuddin Jasani will help in the teams expansion plans. He will also play a pivotal role in the launch of Frodoh World’s Digital Retail Media platform.

Sony Pictures Networks India and Formula E announce three-year media partnership

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said "Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.

Start Design Group appoints ad and media veteran Tarun Rai as its co-chairman

After serving as the CEO of Worldwide Media, a joint venture of BBC Worldwide and The Times of India, Tarun Rai re-joined JWT in 2015 as its CEO for South Asia.

Tarun Rai has over three decades of experience in the advertising and media industry.

Building brand loyalty through community engagement in sports

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

For brands to develop authentic connections with the community, brands can host their sports events or support a local sport team or athlete or even host community watch parties, fan meet-up events or the most effective way, support grassroots sports initiatives consistently, writes Shubhangi Gupta, CMO and Co-founder, SportVot.

BeBetta projects reaching 15 million users by end of 2024: Meet Shah

While competitors tend to prioritise transactions and monetisation, our focus lies in creating an experience that goes beyond mere financial transactions. (Image by @bebettaapp via Instagram)

Meet Shah, Founder & CEO, BeBetta discusses the inspiration behind relaunching the BeBetta app during the IPL season, how BeBetta is differentiating itself from competitors like Dream11, MPL, Gamezy, and Bet365 and strategies that were employed to maximise reach and engagement across diverse distribution channels.

IPG Mediabrands, WPP and Omnicom Media Group in shortlist for Amazon’s global media mandate

Compared to 2023, there was increase in ad impressions by 7% in 2024 on Digital medium.

IPG Mediabrands’ initiative is the incumbent agency for Amazon. It won the company’s account in 2013 and defended it in 2017. As per reports, IPG will continue to service Amazon in 2024. The new mandate will commence from 2025.

Imran Ansari joins Accenture as VP – marketing transformation (data monetization)

His stint at Zeotap lasted 6 years.

Imran Ansari previously worked at Zeotap as the head of account management – Europe.

Marvel and Coca-Cola roll out ‘Coca-Cola x Marvel: The Heroes’ campaign

In addition, 'Coca-Cola x Marvel: The Heroes' offers fans a chance to win prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions, further added the company.

The two brands are bringing the world of Marvel to life with a new TV commercial, and will feature limited-edition Coca-Cola pack designs featuring 38-character illustrations.

It is becoming increasingly difficult to distinguish machine-generated content from that produced by humans:Ajay Yadav

Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. (Representative Image source: Moneycontrol)(Representative Image source: Moneycontrol)

Ajay Yadav, co-founder of Simplified talks about ethical considerations in AI-powered content creation.