April 2024 – Page 39 – storyboard18

HMD partners with Rajasthan Royals as official smartphone partner for IPL

HMD becomes Rajasthan Royals' official smartphone partner.

The partnership aims to enhance HMD’s brand visibility across the nation, leveraging crickets’ biggest influencers along the way.

Dhiraagu partners with Lionsgate Play to bring digital entertainment content to Maldives

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

With this partnership, Dhiraagu customers can subscribe to Lionsgate Play’s mobile application through Dhiraagu eZone directly via Dhiraagu App.

Piramal Pharma enters men’s grooming market in India with the launch of BOHEM

The range will extend to include face washes, serums, and shower gels, each designed to meet the diverse needs of modern men.

Piramal Pharma Limited has been growing their brand Lacto Calamine, majorly focused on oily skincare, quite well for the last few years. The launch of BOHEM aligns with the company’s intention to cater to the male grooming market.

SC raps Uttarakhand state licensing authority in Patanjali misleading ads case

Patanjali MD Acharya Balkrishna and Baba Ramdev were present before the Supreme Court on April 10, where the bench heard the matter in the plea case filed by the Indian Medical Association against Patanjali Ayurved Ltd.

Swiggy changes company status from private to public ahead of IPO

The restaurant industry typically spends anywhere between 3 percent to 6 percent of its revenue on advertising, including online platforms like Meta (Instagram, Facebook, WhatsApp), Google, and traditional media such as TV, print, and radio. (Image sourced from CNBC)

The company plans for a $1 million IPO of shares closer to the end of 2024.

Disney Star’s Venke Sharma quits; Sharma was exec director consumer strategy, innovation

Venke Sharma started at the media and entertainment firm eleven years ago with a mandate to build and nurture the Digital Marketing and CRM capability across Star India Network.

Venke Sharma began his career at Mudra Communications as general manager, and went on to work across Tribal DDB India, ARC Worlwide, Leo Burnett Worldwide and Star TV Network.

Apple assembles $14 billion worth of iPhones in India in fiscal 2024

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

Apple now makes as much as 14% or about 1 in 7 of its marquee devices from India, the report stated.

No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi’s development agenda in new BJP campaign

Unlike the past few campaigns where the focus was on opposition and their failures, the new ad ensures that the spotlight remains on Modi.

Bharatiya Janata Party (BJP) launches ‘Sapne Nahi Hakikat Bunte Hai Tabhi Sab Modi Ko Chunte Hai’ campaign, emphasising PM Modi’s Bharat focus and decade of achievements.

Supreme Court rejects Patanjali’s second affidavit of apology; warns of action in the contempt case

Patanjali's Chyawanprash ad under scrutiny as Dabur seeks immediate relief

Patanjali MD Acharya Balkrishna and Baba Ramdev were directed to be personally present before the Court at the April 10 hearing.

Centre advocates for integrative healthcare in SC filing on Patanjali misleading ad charges

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

On April 2, the Supreme Court had pulled up Patanjali’s Ramdev and Acharya and came down heavily on them for defying its orders and observed that the medical advertisements issued by the Ramdev-led company are in the “teeth of law”.’