April 2024 – Page 24 – storyboard18

Microsoft tops charts as hackers’ favourite brand for phishing attempts

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

During the first quarter of 2024, Microsoft was the most imitated brand in phishing attacks, comprising a staggering 38 percent of all brand phishing attempts.

Spotify encourages eligible Indian citizens to vote in 2024 general election via ‘Play Your Part’

The message has been communicated through a visual of the voters' marked finger, a unique feature of Indian elections, integrated with Spotify's scan code.

‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting.

Tinder launches ‘Every Single Vote Counts’ campaign in India

Aahana Dhar, Tinder’s Communications Director in India, said “Over half of Tinder’s users are aged between 18 to 25 years old 4 and this collaboration is a great opportunity to encourage younger and newer voters to go to the ballot. We know young daters are passionate about key events that impact their lives and Tinder is giving them a way to express their intent directly in their profile with voting stickers, apart from raising awareness about voter registration for first timers.”

As India gears up for the world’s largest democratic election this year with over 20 million1 young first time voters, this initiative is a call to action, reminding young adults, especially first time voters, to take full advantage of their fundamental civic right: the right to vote.

ZEE’s Amit Goenka, Umesh Bansal: Who are the top leaders after Punit Goenka shuffles ranks?

The top-level shuffle comes close on the heels of key exits of Punit Misra and Rahul Johri.

Punit Goenka himself will assume direct charge of all the critical business verticals including the Domestic Broadcast Business.

Publicis Worldwide’s Pratheeb Ravi joins Ogilvy as ECD

India Gate Foods, a basmati Rice brand from the house of KRBL Limited has appointed Ogilvy as its creative digital partner

Previously, Pratheeb Ravi led Publicis Worldwide as head of creative services.

Dentsu Creative appoints Abhijat Bharadwaj as chief creative officer

Abhijat Bharadwaj started his career at Leo Burnett and went on to work across McCann Erickson, Contract Advertising, Black Pencil and Star India.

Previously, Abhijat Bharadwaj was the chief creative officer of Creativeland Asia.

41 percent of the gamers in India were women: Report

The number of employees in the 'Online Gaming' industry has grown at a CAGR of 97.5% from 2018 to 2023 in India.

As per a report by Lumikai in 2022, about 80 percent of gamers in India showed a proclivity towards content based on Indian Intellectual Property (IP).

Leo Burnett Mumbai bolsters its leadership team

Together, Abhimanyu Khedkar and Neetika Aggarwal will lead Leo Burnett Mumbai on the business front while Saurabh Dahiya will lead and drive the strategic function.

The Leo Burnett Mumbai senior leadership team now comprises Abhimanyu Khedkar elevated as managing partner, Neetika Aggarwal appointed as managing partner, and Saurabh Dahiya as head of strategy.

GenAI-capable smartphone shipments to grow over 4x by 2027: Counterpoint report

(Image source: Unsplash)

GenAI smartphones are expected to hit an inflection point in 2025 as the devices permeate the broader price segments, especially the $400-$599 price tier. The ≥$600 and $400-$599 price bands will account for 9 out of every 10 GenAI smartphones sold in 2024.