April 2024 – Page 23 – storyboard18

Network18’s TV news business posts 28% revenue growth in Q4FY24, full year revenue up by 24%

Network18 Media & Investments owns 20 news channels across 16 languages, including CNBC TV18, CNN-News18 and four online platforms, such as moneycontrol, Firstpost, etc.

The solid performance by network’s national news channels, along with business and regional channels led to a revenue jump as the network was able to command a high premium in ad rates.

Bangur Cement highlights the importance of individual vote in ‘Vote Solid, Desh Solid’ campaign

The campaign is a sequel to the previous brand launch campaign featuring Bollywood actor Sunny Deol. (Still from the campaign)

The key message of the campaign is ‘Vote Solid, Desh Solid.’

Samsung topples Apple to become world’s biggest smartphone seller

The smartphone market is emerging from the turbulence of the last two years both stronger and changed," said Nabila Popal, research director with IDC's Worldwide Tracker team. (Image sourced from Samsung website)

Worldwide smartphone market up 7.8 percent in the first quarter of 2024 as Samsung moves back into the top position, according to IDC tracker.

NPCI unveils RuPay’s ‘Link it, Forget it’ campaign at IPL

Rahul Mathew Chief Creative Officer, DDB Mudra Group, said, “A credit card that works on UPI is not just a game-changer, but also behavior-changing. It lets you ditch your wallet and still enjoy all the benefits of a credit card. Through this campaign, we are urging people to break the habit of carrying cards and opt for RuPay instead. And told it through fun stories around forgetting to forget your wallet.”

The ‘Link It, Forget It’ campaign featuring the vibrant Shankar Mahadevan and others, humorously suggests that leaving your wallet at home is no longer a concern.

Etihad ad featuring MS Dhoni and CSK copied? Karthik Srinivasan calls out brand and ad agency

Communications strategy consultant, Karthik Srinivasan took to LinkedIn to point out the similarity between Etihad’s advert and one that Volkswagen released in 2023.

Online platforms like Meta should provide users a free option devoid of targeted advertising: EDPB

The European Data Protection Board’s (EDPB) suggestion came after national privacy regulators in the Netherlands, Norway and Germany asked it to check consent or pay models that are adopted by online platforms such as Meta.

Free-to-Air channels on DD Free Dish spark dispute at TRAI meeting

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters.

Stakeholders argued that Prasar Bharti, as a service provider under the TRAI Act, 1997, should adhere to all regulations and orders issued by the authority.

Nestle baby foods controversy: We never compromise on the nutritional quality of our products, says Nestle India

Nestle continues to focus on portfolio enhancement through ongoing innovation and premiumization initiatives.

Public Eye, a Switzerland based advocacy organization, accused Nestle of incorporating sucrose or honey into samples of Nido and Cerelac, after tests were conducted on baby food products distributed in Asia, Africa, and Latin America.

Publicis Groupe’s Arthur Sadoun to be Chairman and CEO of the Board in proposed changes to governance structure

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

In anticipation of the end of his mandate in 2025, Maurice Lévy, Chairman of the Supervisory Board, submitted to the Groupe’s governing bodies a proposal to change the company’s governance.