Month: April 2024

Businesses are looking at agencies to bring fresh thinking and shorten their innovation cycles, says Shouvik Roy of Media.Monks India

Shouvik Roy of Media.Monks India stated, "New-age brands are more ready to experiment but are also in a bigger hurry. Established brands are also experimenting much more now and are very willing adopters of the new—however, this is done in a planned way throughout the year. They believe in measurability, and the metrics of success and failure are better defined." (From left to right: Shouvik Roy and Robert Godinho)

Along with Robert Godinho, managing director, Media.Monks India, Shouvik Roy, head – business transformation, in an exclusive interaction with Storyboard18 said, “Performance gaps have always been the main stimulus for business transformation. The speed and turbulence caused by the constant changes around us are forcing most scaled, global organisations to regroup. Agencies are best equipped to offer an objective outside-in perspective to partner businesses.”

Dilpreeta Vasudeva joins Ziki and Sirrus.AI as founding CMO

In 2023, Dilpreeta Vasudeva was one of the executives from the senior leadership team who had been affected by Meta’s layoffs in India. The layoffs were a part of a restructuring effort to streamline operations and adapt to changing market conditions.

Dilpreeta Vasudeva led Meta as head of marketing from 2022 to 2023.

Goafest 2024 and ABBY Awards to take place from 29th to 31st May, 2024 in Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

The relocation is in consideration of the forthcoming Lok Sabha Elections.