April 2024 – Page 25 – storyboard18

Disney+ considers adding ad-supported channels to its platform: Reports

The Entertainment Direct-to-Consumer business was profitable in the second quarter.

The move aligns with Disney’s strategy of keeping users engaged within the Disney+ app.

Ad veteran Agnello Dias joins Spinach Experience Design as co-founder

Agnello Dias left JWT to co-found independent agency Taproot India, with his colleague Santosh Padhi. Taproot was later acquired by one of the world's largest ad holding companies, Dentsu. (Image source: Kyoorius Awards)

In his long career, Agnello Dias has won several awards and is considered one of Indian advertising’s finest creative minds. He founded ad agency Taproot, which was later acquired by Dentsu.

IPL and elections to drive 15 percent ad spending growth in April: MudraMax’s Deleise Ross

Deleise Ross, senior vice president and business head at MudraMax, stated, "Increase in sales is what most brands / advertisers are looking for during this period of heightened viewership. To ensure this is achieved, most advertisers plan new communications, product launches and specific offers which enable them to make the most of this period."

Large spenders like auto, BFSI, consumer electricals (seasonal products like air conditioners, fans, refrigerators) are most likely to top ad spends.

Dailyhunt-parent VerSe aquires NY-based Magzter to enter into premium content and subscriptions

Through this acquisition, users will have access to publications available on Magzter such as Forbes, Time, The Economist, Vogue, Elle, Vanity Fair, Reader’s Digest, Cosmopolitan, New Yorker and Bazaar. (Image source: Google Play)

VerSe, the parent firm of news aggregator Dailyhunt and short video platform Josh, buys Magzter, marking its entry into premium content.

BARC mulling expansion of viewership measurement with 12,000 home digital panel: EXCLUSIVE

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Forward-looking measures by industry body BARC address evolving marketers and advertisers’ need for data.

Sheela Foam appoints Shashwat Goswami as CMO

Shashwat Goswami started his career at Infosys and went on to work across PepsiCo, Blinkit and Gaana. At FNP, he looked into brand, public relations, digital (Growth and Retention for India and International markets.).

Previously, Shashwat Goswami was the CMO at FNP.

Indian ad festival Goafest 2024 to be a three-day event in Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Goafest is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club. In a major change for the ad festival, Goafest 2024 will take place in Mumbai, due to the 2024 Lok Sabha polls.

Amazon Pay’s new campaign ‘Pay Karne Ka Smarter Way’ highlights convenience featuring Ayushmann Khurrana

Bolstered by the presence of Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, stated the company. (Still from the campaign)

The TVCs captures everyday payment challenges encountered by customers, which is resolved through Amazon Pay’s Scan & Pay feature.

ZEE’s Punit Goenka elevates key leaders while assuming charge of all critical businesses including Domestic Broadcast

L-R: Punit Goenka, MD and CEO, Zee Entertainment, Amit Goenka, President – Digital Businesses & Platforms, Zee Entertainment, Samrat Ghosh, Cluster Business Head - Zee Bangla & Zee Bangla Cinema, Zee Entertainment and Ruchir Tiwari, Chief Cluster Officer - Hindi Movie Channels, Zee Entertainment

ZEE’s Punit Goenka rejigs leadership; elevates key business leaders.