Month: April 2024

60 percent consumers cancel and resubscribe to services basis availability of desirable content: Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

As per the Accenture report, 47 percent of consumers canceled more subscriptions in 2023 vs. 2022. 73 percent discontinued at least one service and 52 percent cancelled two or more times.

Zee subsidiary Sugar Box shuts down amidst financial concerns: Reports

Sugar Box had been reassuring its employees for months about receiving funds from ZEE, prompting them to stay on despite salary delays. (Representational image by Tim Mossholder via Unsplash)

Reports suggest that the employees of the company were informed about the closure via a virtual call and no formal written communication was shared with them.

Britannia’s Amit Doshi on breaking the clutter through ad and marketing strategies this IPL season

Amit Doshi, chief marketing officer, Britannia Industries.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Amit Doshi, chief marketing officer, Britannia Industries talks about the company’s advertising and marketing strategy for this year’s IPL season and how they plan to make an impression in a competitive and cluttered space.

The Health Factory collaborates with Uorfi Javed to inspire healthy eating habits amongst Gen Z

The reel showcases the brand's range of breads and with Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption, stated the company.

Through this partnership, The Health Factory aims to captivate Gen Z and a broader audience through a social media reel.

Dream11’s Vikrant Mudaliar, Quotient Ventures’ Shriram Iyer and Tilt Brand Solutions’ Adarsh Atal on cracking the IPL ad game

Vikrant Mudaliar, chief marketing officer, Dream11, Shriram Iyer, co-founder and group chief creative officer, Quotient Ventures and Adarsh Atal, chief creative officer, Tilt Brand Solutions.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Vikrant Mudaliar, chief marketing officer, Dream11, Shriram Iyer, co-founder and group chief creative officer, Quotient Ventures and Adarsh Atal, chief creative officer, Tilt Brand Solutions to discuss the brand’s ad strategy for this IPL season how they managed to crack the code with their IPL campaign.

Coca-Cola’s Tish Condeno and Ogilvy’s Sukesh Nayak on what is takes to stay ahead in the ad game this IPL season

Tish Condeno, Category Director, Sparkling Flavors at Coca-Cola India, and Sukesh Nayak, Chief Creative Officer of Ogilvy.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Tish Condeno, Category Director, Sparkling Flavors at Coca-Cola India, and Sukesh Nayak, Chief Creative Officer of Ogilvy break down the brand’s IPL ad strategy and what it takes to stay ahead on the rest in the game.

Dalmia Cement’s Sameer Nagpal and Ogilvy’s Ritu Sharda on breaking down the brands ad plan for this IPL season

Sameer Nagpal, COO of Dalmia Cement, and Ritu Sharda, Chief Creative Officer for Ogilvy India's Northern Operations.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Sameer Nagpal, COO of Dalmia Cement, and Ritu Sharda, Chief Creative Officer for Ogilvy India’s Northern Operations explore the intricacies of this brand that stands out because of its sustainable practices and cutting-edge technologies in the construction industry and how it is incorporating this ethos in its IPL ad strategy this season.

Brands have started to celebrate the progressive gender roles and portrayals: Report

In the recent years, there is a rise in advertisements that normalize positive gender roles for men and women. One sees men engaging in activities such as washing utensils, doing laundry, and in the kitchen. (Representative image via Unsplash)

Out of 186 new ads released on TV in the month of October that featured women, nearly every other ad featured them in a progressive narrative where they were in control of the narrative, and/or part of stories that celebrated the new normal slice of life wherein roles within a home are gender agnostic.