April 2024 – Page 27 – storyboard18

Greenply Industries launches Green-Rise initiative under its eco restoration and plantation drive in Nagaland

The Green Rise project's opening phase involved planting over 780 saplings in honour of architects from Odisha, Uttar Pradesh, Maharashtra, and Tamil Nadu.

At present, Greenply’s cumulative plantation across pan India is across 52,983 acres of land, utilized for this mission with over 41.57 million saplings covering the area.

HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game

Ravi Santhanam, Group Head and CMO, HDFC Bank.

In an exclusive conversation with Storyboard18’s editor Delshad Irani, Ravi Santhanam, Group Head and CMO of HDFC Bank, spoke about the IPL as an advertiser’s platform, the insights driving the PayZapp campaign and what makes the IPL unique from a marketer’s vantage.

Savsol Lubricants announces actor Sidharth Malhotra as brand ambassador

Under this alliance, Sidharth will be featured in digital, print and TV campaigns for Savsol, highlighting its diverse product range.

The collaboration with Sidharth Malhotra also marks a milestone in Savsol’s journey in lubricants and engine oils, as it unveils Ester Fluid technology under the brand name Savsol Ester 5.

Brand Breakthroughs: Can gen AI make all marketers creative?

As Sumit Virmani, global chief marketing officer, Infosys, puts it, brands that align their sports marketing to their purpose know that their efforts tie back to the core of the very reason their business exists, with the deepest engagement from their top team, clients, and broader stakeholders.

When it comes to amplifying human potential for creativity, AI, especially generative AI, can make written and visual communicating easier. Idea generation, thought-starters, personalized content development, image and video generation, even press release generation are all areas that gen AI can impact, writes Sumit Virmani, global CMO, Infosys, exclusively for Storyboard18.

NSE to stop new Zee Entertainment futures and options contracts

The violation stated reads GST demanded towards excess ITC claimed in GSTR-3B.

The existing unexpired contracts of expiry months April 2024, May 2024 and June 2024 would continue to be available for trading till their respective expiry.

LightFury Games secures 8.5 mn in its fundraising round

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

Lightfury Games is founded by Karan Shroff, former chief marketing officer (CMO) and partner of Unacademy, Anurag Banerjee, gaming industry veteran and Tina Balachandran, former executive of Unacademy and Tencent Games.

IAS expands Meta brand safety measurement to include reporting on misinformation

Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside.

Less than 1 percent of ads feature members of the LGBTQIA community or people with disabilities: Report

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The report noted that 4 percent show diversity of skin tone vs global average of 27 percent in advertising.

Insurance regulator IRDAI’s creative and media mandate up for grabs; Invites ad agencies to pitch

IRDAI has also invited proposals for empanelment of accredited Media Agencies. The empaneled agencies would be required to suggest a media strategy to IRDAI and to buy space in various media for releasing the advertisements. (Image source: SCC Online)

IRDAI has invited applications for empanelment of Advertising Agencies for designing and developing the creatives for undertaking multimedia, multilingual Pan-India public awareness campaigns for disseminating information to members of the public.