Month: April 2024

BARC to launch new meters to measure premium households: EXCLUSIVE

With the successful implementation of this new technology along with the planned increase in the number of panel homes can potentially lead to a wholesome measurement and also a shift in content strategy by broadcasters.(Image source: Moneycontrol)

Industry body BARC is planning to roll out a new premium home data measurement plan in the next 4-6 months, with 5000-6000 meters in pilot stage. “Once we get going we will measure not only linear TV but also CTV,” said BARC chairman Shashi Sinha.

Tata Consumer Products’ elevates Tanmay Prusty as senior vice president, business – capital foods

In his previous role at Capital Foods, Tanmay Prusty was responsible for leading the integration of Tata Consumer’s recent acquisition, with a business size of ₹800 crores across multiple brands like Ching’s Secret and Smith and Jones.

Tanmay Prusty held the position of vice president and head of national brands at Tata Consumer Products.

Bang In The Middle calls out Medanta for using rejected campaign idea

Independent ad agency Bang In The Middle called out former client Medanta, a healthcare provider, for utilizing the agency’s campaign idea now after having rejected the same when the two were in a partnership.

The same everything. The people who once spat on it and threw it out, have now had a change of heart, done a complete volte face, and the campaign is now live on their pages, the LinkedIn post read.

ZEE-Sony Merger Case: ZEE withdraws merger implementation application from NCLT

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

“This decision to withdraw the implementation application will enable the Company to continue to aggressively pursue all its claims against Sony in the ongoing arbitration proceedings at the Singapore International Arbitration Centre (SIAC) and in other forums,” ZEE shared in a statement.

Cipla Health to buy cosmetics and personal care business of Ivia Beaute

The transaction would enhance Cipla’s consumer healthcare and wellness portfolio. The cost of acquisition is Rs 130 crore on closing date and Rs 110 crore contingent upon achievement of certain financial parameters (milestones) for next 3 years. (Image source: Facebook)

The transaction is expected to be completed in 60 days, and the acquisition includes Ivia’s brands namely Astaberry, Ikin, and Bhimsaini on a worldwide basis.

IPL 2024: Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as official grooming partners

Additionally, Philips India plans to curate personalised experiences in various cities, featuring contests and events where fans can win signed merchandise from their favorite players. (Image source: Facebook)

In this collaboration, players from Sunrisers Hyderabad proudly display the Philips India logo on their headgear, amplifying brand visibility both on-ground and across digital and social media platforms throughout the tournament.

Boldfit partners with Chennai Super Kings as merchandise partner

Through this partnership, fans can expect a wide array of exclusive merchandise including jerseys, caps, accessories, and more, designed to inspire and unite supporters as they cheer on their favourite team throughout the IPL season.

Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear, celebrating the ‘Yellove’ fandom.

Wakefit asks employees to put in 70 hours a week (to sleep)

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.