Month: April 2024

Aditya Birla Capital launches D2C platform ABCD to scale up its digital transformation journey

Kumar Mangalam Birla, Chairman Aditya Birla Group said, “Our financial services business, Aditya Birla Capital, is now one of the fastest growing businesses within the group and has emerged as a key growth engine. I see this as a ‘coming of age’ moment for Aditya Birla Capital. In the arc of Aditya Birla Capital’s strong and steady progress, the ABCD D2C platform is a positive stride towards accelerated growth and taking leadership position in the financial services space.

Through this platform, ABC targets to add 30 million new users over the next 3 years.

‘Never endorsed any political party’, says Aamir Khan; files FIR against fake political ad

"Mr. Khan would like to urge all Indians to come out and vote and be an active part of our electoral process,” the statement read. (Image sourced via Forbes)

“He would like to clarify that this is a fake video and totally untrue. He has reported the matter to various authorities related to this issue, including filing an FIR with the Cyber Crime Cell of the Mumbai Police,” Aamir Khan’s official spokesperson said in a statement.

Ogilvy’s ECD Talha B Mohsin steps down

Talha B Mohsin added, "By now I’m sure most of you are wondering what is this amazing new path for which I’ve left this superb never-say-never life behind. Well, it’s to embrace the chaos of the director’s chair."

Talha B Mohsin began his career at McCann Worldgroup and went on to work across Leo Burnett Advertising, Mudra Communications, DDB and Contract Advertising India.

Who was the 8th member missing from PM Narendra Modi’s meet with India’s leading gamers?

Cybeart's Apex Series - X11 Gray Chair was observed being used by the Prime Minister as he engaged in gaming lessons with the gamers.

This exclusive roundtable discussion featured prominent personalities from India’s Esports scene, including Animesh Agarwal (8Bit_Thug), Naman Mathur (Mortal), and Payal Dhare (PayalGaming), alongside Ganesh Gangadhar (SKRossi), Anshu Bisht (GamerFleet), Mithilesh Patankar (MythPat), and Tirth Mehta.

Pocket FM’s audio shows exceed Rs 100 crore in audience collections

Both 'Ek Ladki Ko Dekha To' and 'Insta Millionaire' have been trending on Pocket FM among the top 10 series.

‘Ek Ladki Ko Dekha To’ is a fictional drama that captures the life of Anika, who returns to her hometown Manali, along with her daughter, to find her twin kid. “Insta Millionaire” revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend.

Goafest 2024 likely to revert to 3-day format; Not ruling out alternate dates for the ad fest shifted to Mumbai

This year's Goafest took place in Mumbai from May 29-31, close to the location where an illegal ad hoarding collapsed killing 17 people, and the festival barely grazed the issues that led to the tragedy, said adlanders Storyboard18 spoke to, stating that the advertising industry leaders should have led the charge on action-driven conversations.

Storyboard18 has now learnt from industry sources that Goafest 2024 might revert to its three-day format and the committee responsible is currently in search of a venue in Mumbai.

D’Décor signs Ranveer Singh as the brand ambassador for their new brand ‘Sansaar’

Ranveer Singh, the face of Sansaar, a D’Décor brand shared, “I'm thrilled to be part of the D’Décor family. Sansaar offers an exquisite collection, providing top-quality home furnishings that truly elevate any space. D’Décor continues to raise the bar and I look forward to our journey together!" (Image source: News18 Hindi)

The new brand is set to transform the landscape of home décor marking a significant step towards conscious living, minimalism, and sustainability.