April 2024 – Page 30 – storyboard18

Patanjali misleading ads case: Ramdev, Balkrishna tell SC they’re willing to tender a public apology

Justice Hima Kohli asked, ”Has the apology been published prominently? Same font and size as your earlier advertisements?” To this, Rohatgi said that they had spent lakhs on publishing the apologies. The court replied saying, "We are not bothered.” (Image source: Moneycontrol)

“I am willing to give a public apology…., We claim that we have an alternative system of medicine,” said Mukul Rohatgi appearing for Patanjali and Ramdev.

BharatPe elevates its CFO Nalin Negi to CEO

Nalin Negi started his career at American Express, and went on to work across GE Capital Services India and SBI Card. (Image source: CNBC-TV18)

Previously, Nalin Negi led BharatPe as chief financial officer.

Marketing solutions agency Asymmetrique appoints Arunima Singh as chief operating officer

In 2017, Arunima Singh received the Social Media Influencer Award from DMA Asia, Singapore Chapter. In 2018, she was awarded the Distinguished Digital Leader Award by XIME University Chennai and Karunya University Coimbatore.

Arunima Singh will be responsible for overseeing the brand experience and communications business of Asymmetrique.

1% Club unveils new campaign on financial literacy with Sharan Hegde and Viraj Ghelani

The brand film conceptualized by Bare Bones Collective features Finance with Sharan and Viraj Ghelani and depicts the country's working population.

1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists.

YouTube steps up crackdown on ad blockers for mobile devices

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

In a recent community post, YouTube announces enhanced enforcement against third-party ad-blocking apps violating its terms of service.

Leo Burnett India appoints Rajeev Rakshit as executive director

Rajeev Rakshit began his career at Publicis and went on to work across Everest Brand Solutions Y&R, HMV Saregama India, McCann Erickson, L&K Saatchi and Mediology Software.

Previously, Rajeev Rakshit led Thinking Folks Brand Solutions as chief executive officer and managing partner.

Who is Prof Scott Galloway – the millionaire marketing professor?

As a professor at NYU Stern, teaches courses in brand strategy, digital marketing, and luxury marketing. (Image sourced via NYU Stern website)

In addition to his academic and entrepreneurial pursuits, Galloway is an active investor, with stakes in companies like Ledger, Evident Insights, and Post.

NIC Ice Cream appoints Madison Media Ultra as Media AOR

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The account will be handled by the agency’s Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.