Month: April 2024

Will DoT and MIB clash over broadcasting control heat up in Modi govt’s third term?

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

The crux of the issue lies in the perceived synergy between broadcasting and the telecom/technology ecosystems.

Gatorade unveils it’s new turf at Delhi’s Chandni Chowk to inspire active lifestyle

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data.

Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.

Why has the BCCI stopped IPL commentators, players, teams, from sharing photos/videos from stadiums on match days?

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

It was reported that the BCCI issued these instructions after an Indian batsman was clicked while commentating during a game in the IPL. The batsman posted the video to social media, and broadcast-rights holders were not happy with it. A BCCI staff member asked him to then delete the post.

Zee-Sony merger: NCLAT to hear challenges to the merger on May 17

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

IDBI Bank and Axis Finance has asked the NCLAT to wait for the NCLT’s decision on Zee’s plea asking it to enforce the merger.

L&K Saatchi & Saatchi elevates Snehasis Bose as group chief strategy officer; appoints Ekta Relan as chief strategy officer

Snehasis Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Ekta Relan She joins L&K Saatchi & Saatchi after a stint as Chief Strategy Officer at Lowe Lintas, where she led the strategy team for Unilever, the agency’s biggest client, apart from driving new business acquisitions. (From left to right: Snehasis Bose and Ekta Relan)

Together, Snehasis Bose and Ekta Relan will collaborate to enhance the agency’s strategic initiatives.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.