April 2024 – Page 10 – storyboard18

Paytm’s Pooja Asar joins Tata Passenger Electric Mobility as head of marketing

Pooja Asar started her career at Kotak Mahindra Bank and went on to work at Unilever too.

Previously, Pooja Asar was the vice president – marketing at Paytm.

National Broadcast Policy to be finalised by May-end: TRAI chairman Anil Kumar Lahoti

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

Lahoti said that the body’s goal is to ensure that all stakeholders in the industry get a level playing field. He added that there should be no barriers to entry and discrimination towards new entrants and different players.

Forge new pacts: How community building and micro-communities drive growth in gaming

By nurturing a thriving micro-community, brands tap into the power of the network effect. As the community grows and thrives, it attracts even more members, further amplifying brand awareness and engagement, says Ishank Gupta, Elder Member Council, Kratos Gaming Network.

Gamers play as multiple characters in diverse stories. They are heroes of countless worlds. Now imagine if, as a brand, you could speak to every single one of those heroes, writes Ishank Gupta, Elder Member Council, Kratos Gaming Network.

Mental health in remote work: Addressing the psychological impacts and coping mechanisms for remote workers

Cloud computing has emerged as the foundation for remote workers, offering scalable infrastructure, storage, and software-as-a-service (SaaS) applications accessible from anywhere. says Job van der Voort, CEO, Remote.

Asynchronous communication encourages thoughtful responses and reduces hurried decisions, ultimately resulting in better outcomes and productivity for the employees, writes Job van der Voort, CEO, Remote.

India’s leading marketers to meet at Storyboard18 Visionaries – Mumbai chapter

What makes Visionaries by Storyboard18 truly exceptional are the insightful discussions, surfacing winning strategies for forward-thinking marketers.

After two blockbuster editions in Delhi and Bangalore, the Visionaries edition in Mumbai spotlights the power of building enduring brands and accelerating ‘good growth’ in India’s decade.

Google ad revenue at $61.66 billion in March quarter; revenue from YouTube ads hits $8 billion

Compensation expenses included employee severance and related charges for the three months ended March 31, 2024 of $716 million, a $1.3 billion decrease in severance and related charges as compared to the three months ended March 31, 2023. (Image source: World Economic Forum)

Alphabet said it is consolidating teams that focus on building artificial intelligence (AI) models across Google Research and Google DeepMind to further accelerate Alphabet’s progress in AI.

A CFO can be an integral part of decisions including client pitches and business development meetings: Sumit Agrawal, Cheil India

Sumit Agrawal, Head of Finance, Cheil India, stated, "The importance to the role of the CFO has dramatically increased over the years. Apart from budgeting, financial planning and analysis, cost management and supporting regular business operations including accounting and funds management, the CFO plays an important role in compliance and risk management of the organisation."

Sumit Agrawal, Head of Finance, Cheil India, says, “As large media groups have resorted to inorganic growth opportunities to fast track their growth and sharpen their service offerings, the CFO has a key role to enable organic and inorganic growth opportunities”.

Alia Bhatt and Ranveer Singh highlight the convenience of booking flights and hotels in MakeMyTrip’s new campaign

This campaign was conceptualized by the creative agency, Moonshot and films have been written by Devaiah Bopanna, Puneet Chadha and Deep Joshi. (Stills from the campaign)

The first film presents Alia Bhatt and Ranveer Singh newlywed couple on their wedding night, still trying to find their footing with each other. In the second film, viewers are drawn into the middle of a suspenseful scene – where Singh, playing an international spy/agent, unearths the location of a most wanted person.

Kulfi Collective appoints Divya Karani as chairperson and ED of its board

Divya Karani stated, "I am honoured to join Kulfi Collective at such a transformative time. Together, we aim to redefine the creative network model, with an emphasis on agility, authenticity and purpose that resonates with a connected generation."

Divya Karani was the CEO of Dentsu Media.

Nestlé India and Dr. Reddy’s form JV to bring nutraceutical brands to consumers across India

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The partnership will bring together the well-known global range of nutritional health solutions as well as vitamin, minerals, herbals and supplements of Nestlé Health Science (NHSc) with the strong and established commercial strengths of Dr. Reddy’s in India.