Month: April 2024

Tata Mutual Fund launches ‘Index Funds Simple Hai’ campaign

Featuring a series of 9 videos, the campaign utilizes a creative approach, using cricket analogies, visuals of day-to-day activities like making noodles or smoothie, and humorous content to highlight the message of simplicity associated with Index Funds.

Through this campaign, Tata Mutual Fund encourages new-to-market retail investors, typically Gen-Z and Millennials, to invest in index fund.

Motilal Oswal AMC announces leadership changes; elevates Prateek Agrawal, Akhil Chaturvedi and Niket Shah

All of them will start on their new roles w.e.f. April 26, 2024. (From left to right: Prateek Agarwal, Akhil Chaturvedi and Niket Shah)

Motilal Oswal Group has elevated Prateek Agrawal as MD & CEO; Akhil Chaturvedi has been elevated to the position of Executive Director and Niket Shah has been elevated to the position of Chief Investment Officer.

Hero Vired aims for 100+ associations across corporate, institutes and government bodies

The newly launched offerings include personalized and hybrid learning experiences, conducted by leading industry experts. (Image source: Moneycontrol)

Hero Vired, the learntech start-up under the Hero Group, unveiled its expanded focus on delivering tailored educational programs across three key sectors: Business to Business (B2B), Business to Institution (B2I), and Business to Government (B2G).

Colgate-Palmolive launches “Indian Sweets League” campaign

The campaign encourages viewers to take a 'strategic timeout' every night to brush their teeth, thus ensuring a winning smile.

With cricketers Suresh Raina and Zaheer Khan leading the charge, “Indian Sweets League” takes forward the narrative of encouraging consumers to adhere to the crucial practice of brushing teeth before bedtime after indulging in sweet delights.

Mars Wrigley’s launches BOOMER Jelly on Top Boomer

The TVC has been conceptualised by DDB Tribal. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of BOOMER Jelly on Top, further added the company.

BOOMER is set to unveil a TVC featuring Indian pacer Jasprit Bumrah and delivering on the brand promise of “Har Pal Fun Kar”.

Embracing change and suffering for transformation: Dentsu’s Jean Lin

Dentsu's Jean Lin stated, "India is one of the most interesting players and they are really ahead of time because they have been thinking about this client-centricity over the past few years. So, global practices is really going well. The creative, media and CXM and how they work together. I just had a meeting with them to watch them and how they proactively connect with each other to solve the client's problems."

A few months ago, Dentsu launched its Global Practices structure, headed by Jean Lin. The idea was to bring an integrated client-facing unit.

News and live sports platforms experiencing significant traction amidst IPL and elections: Interactive Avenues’ Harish Iyer

Apart from seeking increased audience numbers to boost brand visibility and awareness, brands are also focused on driving engagement with viewers, said Iyer.

The top ad spending categories during this period of IPL and elections include beverages, e-commerce, automotive, BFSI, and consumer electronics.