March 2024 – Page 55 – storyboard18

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards

Rs 1 for packaged drinking water! A Gurugram-based brand called Wahter says it’s possible

Wahter offers branding customization with logos, taglines, and visually appealing designs, along with active social media engagement. The brand message focuses on engaging consumers in an unmissable, ROI-driven, and eco-friendly manner. (Image source: Unsplash)

The Gurugram-based and Shiva Group-backed brand Wahter will generate revenue through another stream to maintain a subsidised price for customers.

Agoda launches AI-driven campaign featuring Ayushmann Khurrana

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination.

FICCI FRAMES: Industry leaders on future-proofing India’s media and entertainment industry

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Industry leaders from, Viacom18, Meta, Warner Bros. Discovery, Amazon Prime Video, Prasar Bharati, EY and more share their understandings, experiences and practices on how they’re planning their future in the M&E industry and ensuring that there respective brands get a large piece of the pie.

eCommerce marketers in India use only 20 percent of best performing emojis: Report

eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. (Image via Unsplash)

From a quirky novelty to a mainstay on any device, emojis have come such a long way.

DDB Mudra’s Mudramax bags the media mandate of Kshema General Insurance

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The partnership aims to build a strong brand narrative around Kshema’s core promise of “Extremes Se Suraksha”.

Bloomberg moves Delhi HC against order to remove news report about ZEE’s accounting irregularities

Zee Entertainment had said it has plans to invest these funds to enhance strategic flexibility to pursue growth opportunities in the evolving media landscape.

ZEE had filed a lawsuit against Bloomberg, arguing that the said article contained false and misleading information about the company’s corporate governance and business operations. A Delhi court had passed an ex parte order directing Bloomberg to take down the news report.

Tata IPL 2024: JioCinema rolls out a campaign featuring MS Dhoni

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time.

The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

Britannia launches ‘Croissant Pronunciation Expert’ internship program offering Rs. 3 lakh stipend for one day

Through this initiative, Britannia aims to make croissants more familiar and appreciated, potentially accessing a significant market segment within India's diverse culinary landscape.

Within 24 hours of the campaign launch, the brand garnered approximately 25,000 participants through WhatsApp. The campaign, developed by Youngun, a meme marketing agency, targets young adults.