July 2023 – Page 9 – storyboard18

Mindshare’s Adam Gerhart and Amin Lakhani on the future of the Indian market

Amin Lakhani, CEO, Mindshare South Asia along with Adam Gerhart, global CEO, Mindshare.

Storyboard18 talks to Adam Gerhart & Amin Lakhani of Mindshare about the future of the Indian market and the expectations they’ve set out for the India business of Mindshare.

DD Network to telecast limited-overs leg of India tour of West Indies in multiple languages

The public broadcaster expects, this move to give the matches an unprecedented reach and availability across all households with a television, making it the most extensive and widest coverage on free-to-air TV(Image credits @virendersehwag on Twitter)

7 Doordarshan channels to telecast the ODI & T20I series in 7 languages.

Publicis Worldwide and Axis Bank join hands to launch campaign to aid Himachal Pradesh flood victims

The ‘Help our Mountains Heal’ digital campaign intends to make a positive impact and retain the natural beauty of the mountains.

The ‘Help our Mountains Heal’ digital campaign intends to raise awareness on the situation in the flood hit state and appeals to individuals to donate to the chief minister’s relief fund to support the flood affected victims.

Dentsu X India onboards Jose Leon as CEO

Prior to joining Dentsu X, Jose Leon held the position of managing director at the Publicis Groupe for over five years. His leadership experience also extends across global technology giants like Adobe.

Jose Leon will report to Anita Kotwani, CEO Media, South Asia, Dentsu.

SEBI seeks amendments to SAT’s order in Punit Goenka Case

If a reply along with a stay vacation application is filed, WTM (whole-time member) will fix a date within a week from date of filing the reply by appellants. (Representative Image: Agence Olloweb via Unsplash)

On July 10, the SAT requested a replacement of the Whole Time Member (WTM) in the case.

India’s mass consumers to accelerate $300 billion e-commerce boom by 2030: Redseer

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

The report projected that growth in India’s retail market would play out differently across these consumer cohorts in the coming decade, with the mass consumers expected to lead spending on the Indian retail market.

Air India’s Maharaja could retire as airline’s mascot

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

A long-awaited revamp of the national carrier’s brand is on the horizon, and while the Maharajah image will likely continue to grace the airport lounges and premium classes it won’t remain the airline’s mascot

Dunzo owes its advertising agency Rs 1 crore

Moneycontrol had earlier reported that Dunzo was lining up $25-30 million in capital to keep operations afloat, with existing investors likely to put in more money. (Image source: Moneycontrol)

Ad agency, Cupshup, has sent a legal notice to Dunzo. The startup has also received legal notices from Google India, Nilenso, Clover Ventures, Facebook India Online Services Private Limited (FBI), Koo and Glance for outstanding payments, reported Moneycontrol.

Havas Media becomes media AOR for Joyalukkas

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

The account, which was won post a multi-agency pitch, will see the agency handle the brand’s offline channels, which include television, print, radio, cinema and out-of-home (OOH).

Adieu Birdie: OG Twitterati say their goodbyes to the Twitter blue bird

According to reports, Elon Musk's rebranding move has wiped out anywhere between $4 billion and $20 billion in value. Musk picked up Twitter for $44 billion in October, 2022. (Representative Image: Ryan 'O' Niel via Unsplash)

D. Ramakrishna, Sambit Mohanty, Raj Nayak, Oindrila Roy, Sonal Dabral, and Ambi Parameswaran shared what the birdie and the micro-blogging platform meant to them over the years. All in Tweet-sized comments.