In a press note, the brand stated that they picked Wieden & Kennedy as its creative partner because of their understanding of the Indian market, combined with their ability to craft compelling brand narratives.
Month: July 2023
GST Council likely to meet on August 2 to discuss online gaming tax treatment, law changes
The GST Council has no plans to reconsider its decision to impose 28 percent tax on online gaming, as per sources.
Disney seeks alternatives to television business; merger best bet, say experts
The ongoing shift in consumer preferences towards digital streaming platforms and the rise of online content consumption have disrupted the traditional TV business model for Disney.
Sujith Kumar Nair joins Swiggy SteppingOut as lead – brand partnerships
Before joining Swiggy, Nair held the position of assistant general manager at Paytm Insider for over 1.5 years.
Apple releases new ad film as part of its ‘Underdogs’ series
Apple’s latest 8 minute ad film ‘Swiped’ is an addition to its 2022 Grand Prix winning series ‘Underdogs’.
Video gaming firms urge PMO for distinct recognition, separate from RMG, Fantasy Sports
The letter highlights the significance of Video Games as an artistic and narrative entertainment medium, recognized and heavily supported by various countries for their soft power projection and export revenue.
Air India introduces in-flight magazine namaste.ai
The new in-flight magazine which replaces bilingual magazine Shubh Yatra features a cover story on JRD Tata, known as the father of Indian aviation to mark his birth anniversary on July 29.
JioCinema brings back Jeeto Dhan Dhana Dhan contest with MRF as title sponsor
The contest will tip-off with the limited-over matches from India’s Tour of West Indies from July 27 and run till August 13.
Indian space industry may touch $100 bn by 2040: Report
The Arthur D. Little report pegs India’s space market to reach $40 billion by 2040 and armed with the right strategies, it could tap into a $100 billion market opportunity.
Generative AI helping us reimagine Search, other products: Alphabet’s Sundar Pichai
Advertising is coming to Google’s generative AI search product, with the company currently testing ad placements and formats, Pichai said.