July 2023 – Page 40 – storyboard18

Storyboard18 Insider: Startups’ cooling period; uninspiring ideas from Cannes Lions; and more

Get your fix of sizzling hot gossip and inside stories.

McCann’s Prasoon Joshi on AI and what it will do for creative individuals and the industry

An ardent advocate for creative excellence, Prasoon's contributions have won numerous accolades, including Cannes Lions.

Prasoon Joshi, chairman APAC and CEO & CCO McCann Worldgroup India shares that while AI has immense potential, it remains to be seen how it tackles creative satisfaction.

Twitter puts ‘temporary’ cap on number of tweets users can read a day

X, the social media platform previously known as Twitter, has announced it will cease its operational presence in Brazil, effective immediately.

Twitter owner Elon Musk said they have placed these limits to address extreme levels of data scraping and system manipulation.

Publicis Groupe’s BBH wins UniScholars creative mandate

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of the integrated mandate, BBH will partner with the UniScholars team to develop a strong identity and brand salience among the target audience.

Global beauty giants turn their gaze to India’s booming hair and skin market

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

Unilever intends to increase its involvement in the Indian beauty and personal care market, the company said on June 6. This move will drive competition for the domestic brands as India becomes a hotspot in the hair and skin segment.

CXO Moves: HUL’s CEO Sanjiv Mehta retires; Exec movements at Bombay Shaving Company, Landor & Fitch, Paytm and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Sanjiv Mehta, Gauri Malhotra, Kabeer Chaudhary and Lulu Raghavan)

Executive moves in the world of brands and agencies.

Biz Moves: McCann bags Air India’s global creative mandate; Wavemaker and Saatchi & Saatchi Propagate

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

Keep up with all the key business wins and the account movements.

Bookstrapping: The Defiant Optimist by Durreen Shahnaz

Durreen Shahnaz's book is about fueling change with optimism.

Durreen Shahnaz defines ‘defiant optimism’ as the attitude of women who refuse to accept that what they’ve been told is their fate, is the same as their future. Bookstrapping rating: 3.5 stars

BCCI makes Dream11 as the new Team India lead sponsor; replaces BYJU’s

Dream11 is replacing ed-tech major BYJU's. BYJU's had quit after the end of the last financial cycle. (Representational image by Yogendra Singh via Unsplash)

Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.