July 2023 – Page 10 – storyboard18

Is Star making up for loss in IPL through hiked ad rates in ICC World Cup?

All six teams who competed in MLC’s historic inaugural season will feature again in 2024. Returning superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies. (Image source: Unsplash)

Last month, Disney+ Hotstar also announced free streaming of the upcoming ICC World Cup 2023 and Asia Cup on mobile devices, a move to mirror JioCinema’s winning strategy during FIFA and IPL 16.

ICC World Cup 2023 sponsorship likely to witness an uptick

Like IPL, the digital viewership is also expected to go up given the official broadcast partner Disney Star will be streaming matches free on over-the-top (OTT) streaming platform Disney+Hotstar. (Image courtesy: Moneycontrol)

Sports marketing executives expect an increase of 25-30 percent in sponsorship initiatives during the ICC Men’s World Cup 2023 over the last tournament that was hosted in England in 2019.

Ask and you shall receive: Zuckerberg on launching new Threads feature

Since the launch of Threads, the Instagram team has been continuing to listen to community feedback and is working as quickly as possible to deliver new features.

Instagram Threads now has the much-requested following tab, showing updates from users followed

Tata Motors Q1 results: Net profit at Rs 3,202 crore, revenue rises 42%

The 2024 X Index surveyed 55,000 consumers in 9 global markets (U.S., U.K., France, Mexico, India, Portugal, Spain, Brazil and Argentina) and examined customer experience with bricks-and-clicks brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, internet-only retailers. (Image source: Moneycontrol)

Tata Motors Ltd reported a consolidated net profit of Rs 3,203 crore for the quarter ended June beating estimates, as against a net loss of Rs 5,007 crore a year ago.

SonyLIV to discontinue Live TV Channels from its streaming platform

During January-June 2024, a total of more than 3,300 brands were present on TV and 5 out of the top 10 brands were from Reckitt and 4 were from HUL, according to TAM data.

The users of SonyLIV can only watch the live TV channels on the platform till August 30, 2023. The main reason behind the removal of these live channels is unknown.

Elon Musk rebrands Twitter to ‘X’. Here’s why

There might be several legal hurdles for Billionaire Elon Musk's decision to rebrand Twitter as X as companies including Meta and Microsoft already have intellectual property rights to the same letter.

Storyboard18 tells you about the reason behind Elon Musk’s decision to change Twitter’s iconic bird logo and his obsession with the letter ‘X’.

Alok Jain joins Viacom18 as president and head of Colors Hindi and regional

In the last two years at Disney Star, Alok Jain was handling P&L responsibility of the company’s Telugu, Bengali, Oriya, and Kannada cluster of TV channels and Disney+Hotstar business.

An IIT Delhi- ISB alumni Jain, comes with 20+ years’ experience in in strategic, operational, and people leadership roles across diverse industries.

Kingshuk Mitra moves on from Essence to join Star Sports

At Essence, Mitra’s role entailed reporting into the Global COO, ensuring the ongoing success and profitability of the agency by delivering consistent work quality to their clients across APAC, and making sure their business strategy translates into smart day-to-day operational decisions.

At Star Sports, Kingshuk Mitra would be reporting to Ajit Varghese, Disney Star’s Head of Network Advertising Sales. Mitra’s appointment comes after Ambarish Bandyopadhyay’s departure from the company in March during the IPL season.

Bilateral cricket rights: Transparency in focus as BCCI gets ready to float tender

BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason. (Image source: from left to right - Moneycontrol and Yogendra Singh)

The industry is waiting to see if the cricket board decides to call for an e-auction or opts for a closed bid.

3-tier grievance redressal mechanism lives up to expectations; 90% complaints settled at level one

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT experts say majority of user complaints get promptly and satisfactorily resolved at the initial stages of the grievance mechanism itself. In the past year, only one complaint had to escalate to level 3.