July 2023 – Page 11 – storyboard18

BCCI to auction 2023-27 media rights; tender likely to come out today

All six teams who competed in MLC’s historic inaugural season will feature again in 2024. Returning superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies. (Image source: Unsplash)

The upcoming deal will span five years, similar to the Indian Premier League (IPL) contracts.

ACI Infotech appoints Tushar Sharma as chief marketing officer

Tushar Sharma is armed with an experience of 15 years and started his career at Woodstock Futures as the co-founder.

Previously, Tushar Sharma worked at Intel Corporation.

GroupM’s Sparsh Ganguli joins Astus Group as India head

He will be based out of Mumbai and will report to the founding members, Frances Dickens and Paul Jackson.

Sparsh Ganguli has over 25 years of experience and has worked across Star, Sony and BAG Films.

OTT platform content regulation: Exploring self-regulatory guidelines and grievance redressal mechanism

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

Users on OTT can make informed decisions on the content they watch but there are other alternatives too that they can explore.

Transparency check: Eros International Media’s accounts to undergo inspection

If a reply along with a stay vacation application is filed, WTM (whole-time member) will fix a date within a week from date of filing the reply by appellants. (Representative Image: Agence Olloweb via Unsplash)

SEBI found out that that Eros International Media had inflated its financial records and moved funds under the guise of content advances.

Netflix password sharing: Subscribers not willing to pay additional fee to share account

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

According to YouGov Surveys, half of urban Indians (51 percent) are willing to pay an extra fee lesser than an actual subscription fee to share their account with family or friends.

Legal hurdles ahead: Meta, Microsoft hold trademarks related to Twitter’s new name “X”

Reuters report points out that the company stresses the need for "discernible parameters" to be established regarding when an entire account is blocked, as opposed to merely removing a specific post. According to X, without such clarity, the government's power to censor content in the future remains unrestrained. (Image courtesy: (from left - News18)

The newly coined X (Twitter’s revamped name) is so widely used and cited in trademarks that it is a candidate for legal challenges.

Droom appoints Vishwajeet Singh Rana as head of marketing

Vishwajeet Singh Rana has also worked with companies like Grafik International, Giorgio Armani, McCann Worldgroup, Max New York Life, and HDFC Life.

Vishwajeet Singh Rana’s last full-time stint was with TBWA\Media Arts Lab.

Disney+Hotstar appoints Neha Sharma Katyal as director of agency sales

Neha Sharma Katyal, who has 15 years of experience, was previously employed with Spotify as director of sales.

ITC board gives in-principle approval for demerger of hotels business

ITC has proposed to subscribe shares of the wholly-owned subsidiary of face value of Re.1 each, not exceeding Rs 100 crore in aggregate. The demerger also reinforces the sharper capital allocation strategy put in place in recent years, in the pivot towards the "asset-right" strategy for the Hotels business. (Representative Image: Marten Bjork via Unsplash)

As per the scheme of arrangement, the company will hold a stake of close to 40 percent in the new entity, while the remaining 60 percent will be held by the company’s shareholders, proportionate to their shareholding in the company.