July 2023 – Page 6 – storyboard18

SAT modifies order in Zee case; SEBI directed to appoint another whole-time member for fair hearing

On June 12, Sebi issued an interim order, prohibiting the Goenkas from serving as directors or key managerial personnel in any listed company or its subsidiaries.

On July 25, SEBI had submitted an application to modify a previous order by SAT.

WPP’s Rob Reilly on humour in advertising, creativity, AI and more

Rob Reilly, CCO, WPP in conversation with Storyboard18's Delshad Irani

Rob Reilly, chief creative officer, WPP talks about how the A&M industry needs to figure out a way to bring back humour in advertising without shadowing purpose.

Indian Super League media rights tender up for grabs: Who are the leading contenders?

For the first time, ISL has floated an invitation to tender for the media rights for its tenth edition. (Representative Image: The Aztec Soccer Ball by Chaos Soccer Gear via Unsplash)

ISL, backed by the All India Football Federation (AIFF), is jointly owned by Reliance Industries Ltd (65%) and Disney Star (35%).

Nestle net profit jumps 37% to Rs 698.34 crore, revenue up 15%

In April, Nestle was alleged to sell baby food products, including Cerelac, with added sugar in developing countries, while offering sugar-free alternatives in European and UK markets.

The company registered a total revenue of Rs 4,658.53 crore, which is an uptick of around 15.14 percent.

Jio’s JioBharat phone to gain 100 million users in next 2-3 years

Bharti Airtel currently has around 130 million 2G users and over 100 million paying voice subscribers. This gives them around 40-50 percent share in the 250 million feature phone market.

Jio’s 4G powered JioBharat phone is available for Rs. 999. This makes it accessible for a large portion of Indians who do not have access to the internet.

Everstone Capital and Recognize invest in MediaMint

"Love your work. Marry your work. Make it your shadow. You have nothing else in the world to call yours." (Representative Image: Clemens van Lay via Unsplash)

This marks the first institutional capital for MediaMint.

GroupM Nexus India makes Saif Shaikh the head of non-biddable

In his new role at GroupM Nexus, Saif Shaikh will focus on the long-term prioritization of campaign implementation, leveraging cutting-edge tools and software for media planning and data management, and providing media activation solutions to clients.

Saif Shaikh takes over from Sidhartha Patnaik, who has assumed a regional remit as head of non-biddable at GroupM Nexus APAC.

Dentsu, Microsoft strengthens AI innovation partnership

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

This partnership will help the agency’s employees to develop client-ready solutions based on artificial intelligence (AI) to drive growth and efficiency.

Parle remains most chosen in-home FMCG brand; Britannia tops OOH category: Kantar

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The report has evaluated the top FMCG brands of 2022 by their Consumer Reach Points (CRPs), which gauge the brand’s popularity based on actual consumer purchases and the frequency of those purchases within a calendar year.

Govt engages influencers for creating awareness, no payment made: Anurag Thakur tells Lok Sabha

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

In response to Congress MP Manish Tewari’s query in Lok Sabha, Minister Anurag Thakur clarified that social media influencer collaboration was facilitated through MeitY, with no financial transactions involved.