Month: July 2023

I&B Minister Anurag Thakur calls Cinematograph (Amendment Bill) 2023 “revolutionary initiative”, will grow India’s soft power globally

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

The Rajya Sabha passed a bill to combat film piracy and overhaul age-based film certification. Union Minister Anurag Thakur stated that the bill targets the Rs. 20,000 crore piracy losses.

Meta to continue to invest in AI, metaverse; registers $31.5 billion as ad revenue in Q2

Daily Active Users (DAUs) were 2.06 billion on average for June 2023, an increase of 5 percent year-over-year. On the other, the monthly active users (MAUs) were 3.03 billion as of June 30, 2023, an increase of 3 percent year-over-year. (Representative Image: Dima Solomin via Unsplash)

According to Meta, in the second quarter of 2023, ad impressions delivered across Meta’s family of Apps increased by 34 percent year-over-year and the average price per ad decreased by 16 percent year-over-year.

Explained: What is a data clean room?

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

In the most basic sense, all web browsers and big tech companies such as Google, Microsoft, Meta and Amazon and advertisers share data obtained from customers with each other via safe spaces known as data clean rooms.

Rajya Sabha passes Cinematograph (Amendment) Bill 2023

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

After the pandemic and the reopening of theaters, there has been a concerning 62 percent surge in online film piracy.

cult.sport fuels passion for sports in every Indian through ‘The Maidaan called India’ campaign

The campaign challenges the notion that sports are limited to professional athletes or specific activities and asserts that sport is, in fact, an integral part of our everyday lives.

cult.sport seeks to change the narrative in sports marketing by diverging from championing excellence to encouraging participation in sports. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives.

Sony India onboards singer King as brand ambassador

The first campaign “King meets the King” for Sony’s SRS-XV800 discless party speaker goes live from today onwards. (Image sourced via Instagram - @ifeelking)

The collaboration with King comes at a time when Sony India endeavours to strengthen its connection with the youth.

DPIIT directs Copyright Societies to comply with Copyright Act 1957 to avoid legal action

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

DPIIT has received numerous complaints from the public and stakeholders about Copyright Societies collecting royalties for music and sound recordings at marriage functions.