July 2023 – Page 28 – storyboard18

Customers don’t need influencers to tell them about chemicals in food, says iD Fresh founder Musthafa PC

For iD Fresh Foods, the top four e-commerce platforms are Swiggy Instamart, Zepto, Blinkit and BB Now, in that particular order.

Responding to the recent food influencer videos that called out bigger food companies, Musthafa PC says that consumers should not rely solely on influencers to make better food choices.

Godrej Magic unveils its new Magic Floor Cleaner with Anil Kapoor as its brand ambassador

Anil Kapoor who was recently seen in The Night Manager 2, teamed up with the brand for a cheerful television commercial to create awareness of this floor cleaner format.

Godrej Magic Floor Cleaner presents a concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption

Zoo Media appoints Vishnu Kanth Gokul B J as head of sales and partnership

In his new role, Vishnu Kanth Gokul BJ will report directly to Pratik Gupta, founder and CEO, Zoo Media ensuring streamlined communication and alignment with the company's overall objectives.

Vishnu Kanth B J started his career at Rediff as senior executive – ad sales and has moved up to hold many other prominent positions at various companies.

Retail inflation snaps falling streak, rises to 4.81% in June

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Economists had expected headline retail inflation to rise to 4.6 percent in June.

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

"Ideas and creativity don’t have to be data-led. They don’t have to be brand-led. They have to be human-led," says Devika Bulchandani at Storyboard18’s Global Pioneers Summit.

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.

Disney extends CEO Bob Iger’s contract through 2026

Bob Iger, CEO of Disney

The Walt Disney Company has extended the contract of their chief executive officer, Robert A, through December 31, 2026. The 72-year-old chief executive previously said he planned to leave at the end of his contract in 2024.

We are trying to make the brand and the product more accessible: Subway

Prior to Culinary Brands, Hola served as senior vice president - global brand at OYO.

Mayur Hola, chief marketing officer, Culinary Brands says the brand will be amplifying their marketing initiatives in India in the months to come and their new campaign is just the beginning of that journey.

Carlsberg selects Dentsu’s iProspect as media company

“Ask for the ditches instead of the pitches,” she said.

From January 2024, iProspect will assume responsibility for all media planning and buying duties for Carlsberg Group as its media agency of record.

Dhoni-led Chennai Super Kings ranks no 1 in brand and business enterprise value: Report

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

Houlihan Lokey’s IPL Valuation Study 2023 stated that the league’s brand and business value have both increased by 80 percent.

Threads could add $8 billion to Meta’s annual revenue by 2025

With Meta’s plans to capitalise on countries where it could overtake X, Threads’ journey is an interesting one to follow.

Meta-owned Instagram’s Twitter rival Threads has crossed 100 million users making it the fastest-growing consumer product across the world.